Bachelor of Management Studies (B.M.S.) SEM VI 2022 2023 Apr 2023 S ELECTIVE MARKETING RETAIL MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A Choose the right answer (Any eight) 1 Retail is the end or final stage of any 2 Technology is one of the dynamic factors responsible for the growth of 3 is a proven technology for automation data collection needs of the business 4 factor influences a retail shopper in the buying process 8 marks
   • a .merchandise range b.travel time d. all the above 5 Retailing means sale of goods or commodities in quantities directly to 6 Customers who are satisfied with the service of a company are likely to advertise
   • a. Word of Mouth b. Purchasing c. Relation 7 products enjoy popularity and generate lot of sales in a short span of time and later go out of fashion 8 pricing refers to the practice of using price that ends in an odd number 9 The Layout is cost efficient
2. Q1 B State whether the following statements are True or False (Any Seven) 1 Franchise stores are an example of unorganized retailing 2 Store Retailing is a tangible retailing channel where the customers buy products after their practical exposure in stores 3 Electronic Shelf Label is a technological method used for preventing shoplifting at the exit of retail stores 4 Electronic retailing permits Touch and Feel 5 Raw materials, machines are examples of Impulse customers 6 Bar code is a series of parallel vertical lines that can be read by bar code scanners 7 Consumer psychology is the study of human responses to product and service related information and experiences 8 Customer Loyalty means that customers are committed to shopping at retailer's 9 The process of CRM emphasizes on building relationship with customer 10 In private labeling retailers will sell products under their own brand name 7 marks
   • a. Explain the significance of organized retail. 8
   • b. Explain the non-store based retail formats. 7 c Discuss the factors responsible for the growth of organized retail in India. 8 d What is e-tailing? Explain the advantages and limitations of the same. 7 a Explain the factors influencing retail shoppers 8 b Discuss the four customer retention approaches. 7 c Explain the steps in developing retail strategy 8 d Discuss the changing profile of retail shopper 7 a What do you mean by private label? Explain the categories of private label brands 8 b Explain the process of merchandise planning. 7 c Explain the following concepts: 8 Category Captain, Buying Cycle in Retail & Staple merchandise d What is variable pricing? Discuss its types. 7
3. Q5 a Explain the responsibilities of a retail store manager b Explain the tools used for visual merchandising 7 c Short Notes (Any three) 15 ili Young and Rubicam’s Brand Asset Valuator iv Career options in retail 5 S of Retail Operation 8 marks

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