Bachelor of Management Studies (B.M.S.) SEM VI 2016 2017 2017 MEDIA PLANNING MGMT 28thAPRIL Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q2 questions carry equal marks
2. Q1 Answer any two of the following. 15 marks
   • a) What do you understand by the term media planning? Explain its scope
   • b) Explain the role of media planner
   • c) Explain in brief the different sources of media Research
3. Q2 Answer any two of the following. 15 marks
   • a) Explain how do you decide on ideal Media Mix?
   • b) Explain the factors affecting selection of Radio Media decision
   • c) Explain in brief the different steps in formulating media strategy
4. Q3 Answer any two of the following. 15 marks
   • a) Explain the Methods of setting media budget
   • b) Explain the process of media buying
   • c) What is Media Scheduling? Explain the different scheduling strategies for creating impact
5. Q4 Answer any two of the following. 15 marks
   • a) Explain the Basic matrics media measurement
   • b) Explain PLAN metrics in media measurement
   • c) Explain the different methods to evaluate Print media buying The fast moving consumer goods (FMCG) segment is the fourth largest Sector in the Indian Economy. The Market size of in India is estimated to US $ 30 billion in 2011 to USS 74 billion in 2018 Food products is the leading segment, accounting for 43 percent of the overall market. Personal care (22 percent) & Fabric care (12 percent) come next in terms of Market share. Growing awareness, easier access, & changing lifestyles have been the key growth drivers for the sector FMCG goods are popularly known as consumer Packaged goods. Items in this category include are consumables (other than groceries pulses) People buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged food stuff, & household accessories & extends to certain electronic goods. These items are meant for daily and Rural areas expected to be the major drivers for FMCG, as growth continues to be high in these regions Rural. areas saw a 16 percent, as against 12 percent rise in urban areas. Most companies rushed to capitalize.on this, as they quickly went about increasing direct distribution & providing better infrastructure companies are also working towards creating specific products specially targeted for the planner of the company : How would you go about media planning decision for FACG company? 7.5
6. Q2 What would be the Ideal media Mix available for FMCG products? 7.5

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