Bachelor of Management Studies (B.M.S.) SEM VI ATKT ELECTIVE MEDIA PLANNING AND MGT Question Paper - Mumbai University | munotes

Questions asked in this paper

• Figures to the right indicate full marks

1. Q1 Attempt Any TWO Questions:
   • (a) What is Media Planning? Explain its
   • (b) Explain the different challenges of Media Planning
   • (c) Explain in Brief different sources of Media Research
2. Q2 Attempt Any TWO Questions:
   • (a) What is Media Mix? Explain the need for media
   • (b) print media? Explain the advantages & limitations of Print [7.5]
   • (c) Explain the different components of Media Strategy [7.5]
3. Q3 Attempt Any TWO 15 marks
   • (a) What is Media the importance of Media Budget [7.5]
   • (b) Explain the role of media buyer. [7.5]
   • (c) Whatis media scheduling? Explain the factors affecting scheduling. [7.5]
4. Q4 Attempt Any TWO Questions: 15 marks
   • (a) Media Write a-bricf note on ‘basic metric. [7.5]
   • (b) following
   • (c) Write cinéma buys and Internet buys [7.5] Media ‘planning is defined’as “the process of clesigning a course of action that shows how “advertising time and ‘space to contribute to the achievement of advertising The of effective media planning has increased due four ‘key factors media options, fragmentation of target audience, “incréased complexity in media buying. The media planning process deciding the right target audience, selecting appropriate media vehicles, of the media plan. A typical media planning process ‘developing media and implementing the media plan Paper Subject Code: 12614 Marketing ; Media Planning and Mangement care products in the market under its much trusted Dove beauty brand. Despite the huge number of children born in the India every year, the baby been tapped to its potential yet. As a Media planner
   • (1) How would you design media mix for the above
   • (2) Identify, which media (media choice) would be the for the baby products
   • (3) How would you strategize media scheduling?

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