Bachelor of Management Studies (B.M.S.) SEM VI 2019 20 Oct 2019-20 MARKETING RETAIL MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2) Figures to the right indicate full marks

1. Q1 A the right answer (Any eight) refers to trading activities undertaken by licensed retailers who are registered for sales tax placed at the exits, prevent shoplifting type of customers typically spend time in the retail store waiting for a friend or during lunch breaks 4 specialises on procuring eco-friendly, organic, natural and 5 While developing a retail strategy, ‘income distribution of the population’ is identified as environment 6 is a tool used. for measuring, improving bond & building loyalty with 7 is a display technique in which large quantities of merchandise are 8 is called pricing strategy 9 refer to the process and procedure that the retailer has in place for smooth functioning of the store is a function of the aesthetics within the store 8 marks
   • i. Selling ii. Aisle iii. Interior store design iv. All of the above State whether the following statements are True or False (Any Seven) 7
   • 2. Unorganized retailing refers to traditional formats of low-cost retailing
   • 3. Informative signs and graphics confuse the customers 4 FDlis beneficial to farmers in India Retailer’s Authority of India (RAI) is the lead trade association representing an entire gamut of retailers, from chain store retailers and department stores through to independent emerging retailers, selling a wide selection of products across cities, 6 Indian consumers do not have a skeptical attitude towards e-retailing Vendor relations help to build sustainable competitive advantage 8 In Franchising, the royalty is paid to the franchisor by the franchisee 9 Planogram is a type of fixture in merchandise management 10 Credit card fraud is a limitation of e-retailing a_ Explain the functions performed by a retailer. 8 b Explain the significance of organized retail. 7 c Explain the types of multi-channel retailing. 8 d Explain Bar Coding, RFID & Ware House Clubs. 7 a_ Explain the steps in developing retail strategy. 8 b “Marketing Research is an important tool for understanding retail shoppers” 7 Explain the objectives of CRM in retail. 8 Explain Retail value chain and Lifestyle Centers. 7 is merchandising? Explain the principles of merchandising. 8 b Discuss the need and importance of private label brands. 7 c Explain any four pricing strategies that can be adopted by the retailer. 8 d_ Discuss the changing profile of retail shopper. 7
2. Q5 a What is store design? Explain its objectives. b Explain the ethical and legal aspects of retailing. 7 c Short Notes (Any three) 15 iii of Retail Operations 8 marks

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