Bachelor of Management Studies (B.M.S.) SEM VI 2019 20 Oct 2019-20 MARKETING INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

• b. FIGURES TO THE RIGHT INDICATE FULL MARKETS

1. Q1 A) Choose the correct alternatives (any 8) 1.orientation refers to exporter viewing international marketing as secondary to is a type of international licensing a positive impact of trade barriers 8 marks
   • c. protection to domestic industries d. free movement of goods and services IS a institution of IMF the simplest form of economic integration
2. Q6 Anti-dumping duty is tariff
   • a. revenue b. protectionist the above not an element of culture
3. Q8 to product line contraction
   • a. line pruning b. line stretching — c. line additiond. none of the above
4. Q9 Segmentation according to social class, lifestyles etc is known as
5. Q10 Pricing of a product based on the benefits it provides to consumers is known as 1.B) Match the following (any 7) 7 marks technique of control Uniform fiscal and monetary policies Low prices in introduction stage D_| Identifying potential
6. Q2 A) Differentiate between Domestic marketing and international marketing 8 marks
   • B) Enumerate on different types of tariff barriers 7
7. Q2 C)Explain briefly about SAARC and its objectives 8 marks
   • D) As an international marketing student suggest any three international market entry
8. Q3 A) Explain briefly the steps in international marketing research 8 marks
   • B) Discuss Hofstede’s six dimension of culture. 7
9. Q3 C) What is international marketing environment? Explain economic environment. 8 marks
   • D) Explain economic integration and its types 7
10. Q4 A) Discuss bases for market segmentation in international marketing 8 marks
    • B) Mention different types of international distribution channels. 7
    • D) Explain various international promotional tools. 7
11. Q5 A) Mention the steps in selection of overseas market 8 marks
    • B) Distinguish between Multi domestic strategy and global strategy 7
12. Q5 Write short notes on— (any 3) 15 marks
    • a. Transnational strategy
    • b. Service culture
    • c. Transfer pricing
    • d. Product adaptation
    • e. World bank

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