Bachelor of Management Studies (B.M.S.) SEM VI 2017 18 Nov 2017-18 MARKETING INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

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• 2. Figures to the right indicate full marks

1. Q1 Answer the following (any 2) 15 marks
   • (a) Discuss the main drivers of international marketing
   • (b) Distinguish between domestic and international marketing
   • (c) Explain the types of non-tariff barriers
2. Q2 Answer the following (any 2) 15 marks
   • (a) Technology has a major impact on International Marketing Research. Comment
   • (b) Explain briefly the elements of culture
   • (c) How can legal environment pose challenge in International Market? Answer the following (any 2) 15
   • a) Explain the following concepts (2.5 marks each)
   • (1) Grey Market
   • (2) Predatory Pricing
   • (3) Packaging
   • b) Discuss the steps in International Promotional Campaign
   • c) Explain the various product decisions that one needs to take before entering international market
3. Q4 Answer the following (any 2) 15 marks
   • a) Discuss the need of international service marketing
   • b) What are the different types of international marketing strategy?
   • c) Write a detailed note on International Organisational design
4. Q5 Case Study Tom, Dick & Harry an international Swiss wrist watches is willing to enter Indian Market. As a marketing consultant suggest the following: 15 marks
   • (1) Mode of Entry. Justify 5
   • (2) Suitable marketing mix for target consumer 10

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