Bachelor of Management Studies (B.M.S.) SEM VI ATKT ELECTIVE RETAIL MGT Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 Answer the following: (Any two)
   • a. Explain the store based retail formats. SSIS
   • b. What do you mean by RFID tags? Discuss thea what are electronic labels? Explain
2. Q2 Answer the following: (Any 15 marks
   • 3. Elaborate the objectives of CRM in
   • b. Write the steps in developing retail strategy. (7-5) Discuss the HRM (7.5)
3. Q3 (Any two) 15 marks
   • b. various pricing strategies that adopted by retailer. (7.5) the following: (Any (15 Marks) the fesponsibilities of the store manager. (7.5) Whabis store design? Explain its objectives. (7.5)
4. Q5 Solve the case study: An established and a leading multi brand footwear retailer with @ strong the major cities of North India, is now geared up to expand ‘his’ replicating with similar retail formats in semi urban and a phased S sole objective of the retailer is to cater to these untapped pot highrdisposable income among people who by and large trave! and for buying needs. The offerings include a wide footw: ear intern “and regional brands for men, women and children fo
   • (b) criteria retailer in-assessing-and locations for the proposed outlets? Discuss> (05)
   • (c) scope for offering by the retailer? Justify

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