Bachelor of Management Studies (B.M.S.) SEM VI 2016 2017 April 2017 BRAND MGMT 25th Question Paper - Mumbai University | munotes
Loading PDF...
Older exam
April 2017 - CORPORATE COMMU. PUBLIC RELATION 24th
Semester-end · 2016 2017
→
Newer exam
None yet: this is the latest
New papers land after each exam season.
Questions asked in this paper
- Please check whether you have got the right question paper
- 2. Figures to the right indicate marks
Q.P. Code :03064
[Time: 2 Hours] [ Marks:75]
Please check whether you have got the right question paper
N.B: 1. All questions are compulsory and subject to
2. Figures to the right indicate marks
Q1 Answer the following (Any 2) 15
1 a) What is branding? How do we differentiate between brand and a product
b) Explain the Customer Based Brand Equity Model with the help diagram
c) What is brand building? Explain the steps in brand building process
2 Answer the following (Any 2) 15
a) Explain various criteria for choosing brand elements
b) What do you mean by product strategy? Explain perceived quality
c) Explain the brand leveraging process with examples
Answer the following (Any 2) 15
a) Explain briefly the qualitative research techniques
b) Explain the Young and Rubicam’s Brand Asset Valuator Model
c) Discuss holistic methods of measuring brand equity outcomes
4 the following (Any 2) 15
a) What is brand hierarchy? Discuss levels of brand hierarchy
b) Define brand extension. Explain its advantages and disadvantages
c) Explain how organizations build Global Customer Based Brand Equity
The practice of oiling hair in India is age old. Oil is associated with nourishment on the one hand and use
of shampoo is linked with dryness and damage. The belief is that shampoo typically washes the oil off hair
and as a consequence robs hair of its nourishment. To fill this gap Garnier introduced Fructis shampoo plus
oil — a two-in-one formula-as a positioning innovation. This move has added a new dimension in the
evaluative set of consumers. Different brands sought to occupy positions that catered to surface
considerations of consumers like hair softness, dandruff and shine. Fructis took a non-linear approach and
created a unique innovative product which blend of shampoo and non-sticky oils. Shampoo cleans and
oil penetrates hair to nourish it from within
Brand Positioning? Explain the positioning strategy adopted by Garnier Fructis
b As Manager how would you revitalize Garnier Fructis. Explain
[Time: 2 Hours] [ Marks:75]
Please check whether you have got the right question paper
N.B: 1. All questions are compulsory and subject to
2. Figures to the right indicate marks
Q1 Answer the following (Any 2) 15
1 a) What is branding? How do we differentiate between brand and a product
b) Explain the Customer Based Brand Equity Model with the help diagram
c) What is brand building? Explain the steps in brand building process
2 Answer the following (Any 2) 15
a) Explain various criteria for choosing brand elements
b) What do you mean by product strategy? Explain perceived quality
c) Explain the brand leveraging process with examples
Answer the following (Any 2) 15
a) Explain briefly the qualitative research techniques
b) Explain the Young and Rubicam’s Brand Asset Valuator Model
c) Discuss holistic methods of measuring brand equity outcomes
4 the following (Any 2) 15
a) What is brand hierarchy? Discuss levels of brand hierarchy
b) Define brand extension. Explain its advantages and disadvantages
c) Explain how organizations build Global Customer Based Brand Equity
The practice of oiling hair in India is age old. Oil is associated with nourishment on the one hand and use
of shampoo is linked with dryness and damage. The belief is that shampoo typically washes the oil off hair
and as a consequence robs hair of its nourishment. To fill this gap Garnier introduced Fructis shampoo plus
oil — a two-in-one formula-as a positioning innovation. This move has added a new dimension in the
evaluative set of consumers. Different brands sought to occupy positions that catered to surface
considerations of consumers like hair softness, dandruff and shine. Fructis took a non-linear approach and
created a unique innovative product which blend of shampoo and non-sticky oils. Shampoo cleans and
oil penetrates hair to nourish it from within
Brand Positioning? Explain the positioning strategy adopted by Garnier Fructis
b As Manager how would you revitalize Garnier Fructis. Explain
Read from the scan above, so a character or two may differ. The scan is the original.
Something wrong on this page? Report it and we will check it against the scan.
Quick Help
No. The full paper opens straight away, with no login and nothing to pay.
Related Resources
Something wrong with this paper? Report it.
Connected Papers
Bachelor of Management Studies (B.M.S.) / SEM VI · 95 papers
Apr 2023 - S ELECTIVE FINANCE PROJECT MANAGEMENT
Apr 2023 - S ELECTIVE FINANCE INTERNATIONAL FINANCE
Apr 2023 - S ELECTIVE HUMAN RESOURCE HRM IN GLOBAL PERSPECTIVE
May 2023 - S ELECTIVE FINANCE STRATEGIC FINANCIAL MANAGEMENT
May 2023 - S ELECTIVE HUMAN RESOURCE WORKFORCE DIVERSITY
May 2023 - S ELECTIVE MARKETING MEDIA PLANNING AND MANAGEMENT
May 2023 - S .ELECTIVE FINANCE INDIRECT TAXES
Apr 2023 - S ELECTIVE HUMAN RESOURCE ORGANISATIANAL DEVELOPMENT
Apr 2023 - S ELECTIVE MARKETING INTERNATIONAL MARKETING
Apr 2023 - S ELECTIVE MARKETING RETAIL MANAGEMENT
Apr 2023 - S ELECTIVE HUMAN RESOURCE HRM IN SERVICE SECTOR MANAGEMENT
Apr 2023 - S OPERATION RESEARCH
May 2023 - S EIECTIVE HUMAN RESOURCE INDIAN ETHOS IN MANAGEMENT
May 2023 - ELECTIVE FINANCE FINANCING RURAL DEVELOPMENT
2020-21 - HRM In Global Perspective
2020-21 - HRM In Service Sector Managment
2020-21 - INDIAN ETHOS IN MANAGEMENT
2020-21 - OR BMS MCQs
2020-21 - Orgranizational Development
2020-21 - Sample MCQ Brand Management
2020-21 - Sample MCQ International Marketing
2020-21 - Sample MCQ Media Planning
2020-21 - Sample MCQ Retail Management
2020-21 - Sample MCQs IFS
2020-21 - Sample MCQs International Finance
2020-21 - Sample MCQs Project Management
2020-21 - Sample MCQs SFM
Oct 2019-20 - ELECTIVE MARKETING INTERNATIONAL MARKETING
Oct 2019-20 - MARKETING MEDIA PLANNING MANAGEMENT
Oct 2019-20 - HUMAN RESOURCE HRM IN SERVICE SECTOR MANAGEMENT
Oct 2019-20 - MARKETING INTERNATIONAL MARKETING
Oct 2019-20 - FINANCE INNOVATIVE FINANCIAL SERVICES
Oct 2019-20 - MARKETING BRAND MANAGEMENT
Oct 2019-20 - ELECTIVE HUMAN RESOURCE HUMAN RESOURCE PLANNING AND INFORMATION SYSTEM
Oct 2019-20 - ELECTIVE FINANCE INTERNATIONAL FINANCE
Oct 2019-20 - OPERATION RESEARCH
Oct 2019-20 - ELECTIVE FINANCE INNOVATIVE FINANCIAL SERVICES
Oct 2019-20 - STRATEGIC FINANCIAL ACCOUNTING
Oct 2019-20 - HUMAN RESOURCE ORGANISATIONAL DEVELOPMENT
Oct 2019-20 - HUMAN RESOURCE HRM IN GLOBAL PRESPECTIVE
Oct 2019-20 - OPERATION RESEARCH
Oct 2019-20 - FINANCE INDIRECT TAXES
Oct 2019-20 - FINANCE INTERNATIONAL FINANCE
Oct 2019-20 - MARKETING RETAIL MANAGEMENT
Oct 2019-20 - ELECTIVE FINANCE PROJECT MANAGEMENT
Oct 2019-20 - ELECTIVE HUMAN RESOURCE HRM IN SERVICE SECTOR MANAGEMENT
Nov 2017-18 - ELECTIVE FINANCE INTERNATIONAL FINANCE
Nov 2017-18 - RETAIL MGT
Nov 2017-18 - INTERNATIONAL MARKETING
April 2017-18 - INDIAN ETHOS IN MGT
April 2017-18 - HUMAN RES. HRM IN GLOBAL PRESPECTIVE
April 2017-18 - HUMAN RES. HRM IN GLOBAL PRESPECTIVE
April 2017-18 - MARKETING BRAND MGT
Nov 2017-18 - RETAIL MGT
Nov 2017-18 - INDIAN ETHOS IN MGT
Nov 2017-18 - OPERATION RES
Nov 2017-18 - CORPORATE COMMUNICATION PUBLIC RELATIONS
Nov 2017-18 - INTERNATINAL FINANCE
Nov 2017-18 - OPRATIONS RESEARCH
Nov 2017-18 - ENTERPRENEURSHIP MGT OF SMALL MEDIUM ENTERPRENEURSHIP
Nov 2017-18 - MARKETING INTERNATIONAL MARKETING
April 2017-18 - OPERATION RES
April 2017 - HUMAN RESOURCE PLANNING INFORMATION SYSTEM 28th
2017 - MEDIA PLANNING MGMT 28thAPRIL
April 2017 - PROJECT MGMT 28th
April 2017 - BRAND MGMT 25th Open
April 2017 - CORPORATE COMMU. PUBLIC RELATION 24th
April 2017 - Indian Ethos In Mgmt 21st
April 2017 - HUMAN RESOURCE HRM. IN SERVICE SECTOR MGT
April 2017 - OPRATION RESEARCH
2017 - HUMAN RESOURCE HRM IN GLOBAL PRESPECTIVE
Oct 2017 - HUMAN RES HRM IN SERVICE SECTOR MGT
Oct 2017 - MARKETING INTERNATIONAL MARKETING
Oct 2017 - FINANCIAL INNOVATIVE FINANCIAL SERVICE
S RISK MGT
ELECTIVE BRAND MGT
OPERATIONS RESEARCH
ELECTIVE MEDIA PLANNING AND MGT
ELECTIVE RETAIL MGT
MARKETING MEDIA PLANNING AND MGT
OPERATION RESEARCH
CORPORATE COMMUNICATION AND PUBLIC RELATIONS
ELECTIVE FINANCE PROJECT MGT
ELECTIVE INTERNATIONAL MARKETING
INDIAN ETHOS IN MGT
INTERNATIONAL FINANCE
MARKETING INTERNATIONAL MARKETING
MARKETING BRAND MGT
MARKETING) RETAIL MGT
Questions? Email contact@munotes.in
Done!