Bachelor of Management Studies (B.M.S.) SEM VI 2020 21 2020-21 Sample MCQ Brand Management Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A challenge in marketing of services is that they are
   • a. Tangible
   • b. Intangible
   • c. Physical
   • d. Not Physical
2. Q2 Brand proliferation is the of brand extension same
   • a. opposite
   • b. extension
   • c. Same
   • d. In -Line
3. Q3 Brands give an indication to the firm about the level of that is required by
   • a. Service
   • b. Product
   • c. Quality
   • d. Quantity
4. Q4 Some which have become well-known brands are Sony, Microsoft,
   • c. Organizations
   • d. Institute
5. Q5 Brand names can be registered and this gives __ rights to the firm to take action against any competitor who misuses the brand name
   • a. legal
   • b. moral
   • c. consumer
   • d. user
6. Q6 When the company's brands compete among themselves, the phenomenon is known as
   • a. management
   • b. cannibalization
   • c. profile
   • d. Detailing
7. Q7 is the act of creating a brand
   • a. Branding
   • b. Brand management
   • c. Brand building
   • d. Brand hierarchy
8. Q8 Achieving the right brand identity means creating brand with customers
   • a. salience
   • b. resonance
   • c. awareness
   • d. Interest
9. Q9 Brand is customer's personal opinions about and evaluations of the brand
   • a. Judgment
   • b. imagery
   • c. Identity
   • d. equity resonance and the relationships consumers have with brands have two dimensions:
   • a. Growth
   • b. Judgment
   • c. Activity
   • d. Interest
10. Q11 The strategic brand management process starts with understanding what the brand represents and how it is with respect to its competitors
    • a. Positioned
    • b. Targeted
    • c. Segmented
    • d. Differentiation
11. Q12 consist of brand recognition and brand recall performance
    • a. Brand Association
    • b. Brand Image
    • c. Brand Awareness
    • d. Brand Identity Answer: (c) Brand Awareness
12. Q13 brand commands
    • d) None of the above Answer: a) Intense consumer loyalty
13. Q14 "Worldwide Leader in Sports" is the tagline of
    • a) Star Sports
    • b) Ten Sports
    • d) None of the above
14. Q15 is the added value endowed on services and products
    • a) Brand value
    • b) Brand strategy
    • c) Brand equity
    • d) Brand Awareness Answer: c) Brand equity
15. Q16 There are key elements of customer-based brand equity
    • a) Four
    • b) Five
    • c) Three
    • d) Six
16. Q17 Differences in response are a result of
    • a) Consumers loyalty
    • b) Consumers liking
    • c) Consumer disliking
    • d) Consumer knowledge Answer: d) Consumer knowledge
17. Q18 What is more important in brand equity?
    • a) Quality
    • b) Quantity
    • c) Customer perception
    • d) Customer Interest 19.A can be defined as the marketers vision of brand and what is should do for
    • a) Brand exploration
    • b) Brand promise
    • c) Brand creation
    • d) Brand Identity Answer: b) Brand promise
18. Q20 A popular style in a given field is known as
    • a) Latest style
    • b) Fad
    • c) Fashion
    • d) trend
19. Q21 Fads are fashion that
    • a) Peak early and decline very fast
    • b) Peak late and decline late
    • c) Peak late and decline early
    • d) Peak late and decline very fast Answer: a) Peak early and decline very fast lot can happen over coffee", is tagline of:
    • b) Starbucks
    • d) Café Mocha Answer: a) Cafe Coffee Day
20. Q23 A customer will choose a brand based on how compelling the was as compared to other brands
    • a) Difference
    • b) Similarity
    • c) Sameness
    • d) Contrast
21. Q24 Good offers various benefits to the brand and the company
    • a) communication
    • b) variety
    • d) Strategy 25.A is a group or set of things that have similar characteristics
    • a) brand
    • b) category
    • c) product
    • d) Service
22. Q26 If the brand positioning is conceptualized and executed well, it can be used by the company in
    • a) marketing
    • b) commercial
    • c) social
    • d) Psychological
23. Q27 A good positioning is something that must be to the customer
    • a) visible
    • b) believable
    • c) reasonable
    • d) understandable
24. Q28 Brand Element is also known as brand
    • a) Awareness
    • b) Recall
    • c) Identity
    • d) Equity
25. Q29 A is a graphic mark, emblem or symbol commonly used by commercial enterprises, organization and even individuals to aid and promote instant public recognition
    • a) Logo
    • b) Slogan
    • c) Jingle
    • d) Print
26. Q30 are short Phrases that communicate descriptive or persuasive information about
    • a) symbols
    • b) Jingles
    • c) Slogans
    • d) Print
27. Q31 Packaging is called as the P’s of Marketing
    • a) Third
    • b) Fourth
    • c) fifth
    • d) Sixth
28. Q32 Logos and symbols give a identity to the brand name
    • a) slogan
    • b) visual
    • c) jingle
    • d) print
29. Q33 Integrated marketing communication refers to integrating all the methods of promotion to promote a particular product or service among target customers
    • a) brand
    • b) media
    • c) advertising
    • d) target
30. Q34 In order to effectively use IMC, a detailed analysis must be done of both the product as well
    • a) mass
    • b) target
    • c) niche
    • d) segmented
31. Q35 marketing is usually broadly defined as any form of customer focused marketing activity that has various touch points which creates a sensory-emotional connection with the customers
    • a) one-to-one
    • b) Permission
    • c) Experiential
    • d) experimental
32. Q36 One-to-one marketing is a customer relationship management (CRM) strategy emphasizing interactions with customers
    • a) Group
    • b) Personalized
    • c) Irregular
    • d) Regular
33. Q37 marketing aims at selling goods and services to customers only when advance consent is given by the customer to receive marketing information
    • a) experiential
    • b) one-to-one
    • c) permission
    • d) Experimental
34. Q38 The process of designing the company's image and offering to get a distinctive place in the minds of the target market is known as
    • a) Positioning
    • b) Targeting
    • c) Segmentation
    • d) Differentiation
35. Q39 Positioning is done to achieve
    • d) None of the above Answer: a) Customer-focused value proposition
36. Q40 The benefits or attributes consumer strongly associate with a brand, positively assess and believe they would be unable to find to the same extent with a competitive brand is known as
    • a) Points-of-parity
    • b) Points-of-difference
    • c) Points-of-equality
    • d) Point-of-inequality Answer: b) Points-of-difference
37. Q41 The associations that are not essentially unique to the brand but may be shared with other brands are known as
    • a) Points-of-parity
    • b) Points-of-difference
    • c) Points-of-equality
    • d) point-of-inequality Answer: a) Points-of-parity
38. Q42 The groups that consumers view as vital to a credible and legitimate offering within a service or product is known as
    • a) Competitive point-of-parity
    • b) Competitive points-of-difference
    • c) Category points-of-parity
    • d) Customer point-of-view Answer: a) Points-of-parity
39. Q43 When BMW made a competitive entrance in the U.S. in the early 1980s, it positioned the brand as that offered
    • a) Luxury
    • b) Performance
    • c) Both a and b
    • d) fad Answer: c) Both a and b
40. Q44 refers to a brands objective attributes in relation to other brands
    • a) Brand position
    • b) Name position
    • c) Brand relationship
    • d) Brand Identity Answer: a) Brand Position
41. Q45 defines what the the brand thinks about the consumer, as per the consumer
    • a) Brand attitude
    • b) Brand positioning
    • c) Brand relationship
    • d) Brand manage Answer: a) Brand Attitude
42. Q46 Marketing is a process which aims at
    • a) Production
    • b) Profit making
    • c) Satisfaction of customer needs
    • d) Selling products Answer: c) Satisfaction of customer needs
43. Q47 Marketers often use the term to cover various groupings of customers
    • a) buying power
    • b) demographic segment
    • c) people
    • d) market

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