Bachelor of Management Studies (B.M.S.) SEM VI ATKT MARKETING MEDIA PLANNING AND MGT Question Paper - Mumbai University | munotes

Questions asked in this paper

• Figures to the right indicate full marks =

1. Q1 Attempt Any TWO Questions:
   • (a) What is Media Planning? Explain its Eienients
   • (b) Explain the different challenges of Media Planning
   • (c) Explain in Brief different sources of Medi:
2. Q2 Attempt Any TWO Questions:
   • (a) What is Media Mix? Explain the need for media
   • (b) What is print media? Explain the advantages & limitations of Print [7.5]
   • (c) Explain the different components of Media Strategy [7.5]
3. Q3 Attempt Any TWO Questions:
   • (a) What is Media budget? Explain the importance of Media > [7.5]
   • (b) Explain the role of media buyer,
   • (c) What is media scheduling? Explain the factors affecting scheduling. [7.5]
4. Q4 Attempt Any TWO Questions: 15 marks
   • (a) Media Measurement? Write a brief note on basic metric. [7.5]
   • (b) following terms:
   • (c) buys and Internet buys [7.5] planning is defined’as “the process of clesigning a course of action that shows how “advertising tine and ‘space. will to contribute to the achievement of advertising and-marketirig-objectives," The iniportance of effective media planning has increased due four media options, fragmentation of target audience, complexity in media buying. The media planning process involves the right target audience, selecting appropriate media vehicles, ; and the ‘scheduling of the media plan. A typical media planning process of four - environmental analysis, determining media objectives, developing media and implementing the media plan, Paper Subject Code: Elective: Marketing : Media Planning and Mangement After Dabur and Patanjali Ayurved, It is HUL who is planning to enter personal care products in the market under its much trusted Dove beauty brand. Despite ‘the number of children born in the India every year, the baby tapped to its potential yet. As a Media planner
   • (1) How would you design media mix for the above
   • (2) Identify, which media (media choice) would be the for the baby
   • (3) How would you strategize media

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