Bachelor of Management Studies (B.M.S.) SEM VI ATKT ELECTIVE INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 Attempt any two questions
   • a) Discuss the steps to be followed to enter international
   • b) Define Trade Barrens. Differentiate and non Explain: - Globalization, European Union, NAFTA,
2. Q2 Attempt any two questions 1S What is meant by economic environment? Discuss the types of International Economic Integration witnessed by the
   • b) Discuss the elements of culture that affects Explain the need for conducting international
3. Q5 Attempt any two questions 15 marks
   • a) Explain the cycle in international
   • b) Define market segmentation. its ‘international markets,
   • c) Identify the steps to be followed in planning and promotional campaign for
4. Q4 Attempt any 15 marks
   • a) marketing offers a number of to service providers”. Comment how the International marketing can be controlled effectively with internationalization began in the 1940s. Unlike most service “however. the company began exporting its St. Michael brands overseas as a way to the company did not own manufactures, merely branded their merchandise’ using the St. Michael private label). Briggs (1992) estimated that in 1955 the about $1,146,000 worth of merchandise. Early internationalization of the mostly due to domestic factors, Internally, the company started to feel that it has: market and that expansion will have to come from overseas Externally, party member were Suggesting nationalizing the leading domestic Inte natio halization was therefore seen as a tool of diversification. Out of the export business, some international franchising relationships were formed. importers ofthe Michael brand, who were familiar with the success of the brand in their the business format (including store layout and operating style) from S$ utilizes various types of modes of entry around believers in opening its own stores and expanding through Major economies. “On the> other hand, M&S expands through franchise agreements into countries Where expertise is viewed as beneficial (M&S Annual Report 1998): franchised in the rest of the countries including The Bermuda, Islands; Cyprus, The Czech Republic, Gibraltar, and Israels for years has insisted on buying its domestic manufacturers, a that gained it support froin its citizenry, but Hot its
5. Q1 Discuss the growth and expansion M & S
6. Q2 In the current business you be the be the plan by M for the future

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