Bachelor of Management Studies (B.M.S.) SEM VI ATKT MARKETING INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

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• 2. Figures to the right indicate full marks

1. Q1 Attempt any two questions
   • a) Discuss the steps to be followed to enter international markets,
   • b) Define Trade Barrens. Differentiate Explain: - Globalization, European Union; =
2. Q2 Attempt any two questions = What is meant by economic environment? Discuss the types of Integration witnessed by the 15 marks
   • b) Discuss the elements of culture that affects,
   • c) Explain the need for international marketing
3. Q3 Attempt any two 15 marks
   • a) Explain the cycle in international
   • b) Define market segmentation. “Explain its importance in international markets Identify the steps to be followed in planning and campaign for
4. Q4 Attempt any 15 marks
   • a) “Global-service marketing offers anumber of benefits to service providers”. Comment for-and against the
   • b) how the International marketing Operation can be controlled effectively M&S with internationalization began in the 1940s. Unlike most service the compan y began exporting its St. Michael brands overseas as a way to company did not own manufactures, merely branded their merchandise’ using the St. private label). Briggs (1992) estimated that in 1955 the company. exporting about $1,146,000 worth of merchandise, Early internationalization of the mostly due to domestic factors. Internally, the company started to feel that it has market and that expansion will have to come from overseas Externally, member were nationalizing the leading domestic retailers. Internationalization was therefore seen as a tool of diversification. Out of the export business, some international franchising relationships were formed. importers of the Michael brand, who were familiar With the success of the brand in their the business format (including store layout and operating style) from M&S utilizes various types of modes of entry around The in opening its own stores and expanding through the other hand, M&S expands through franchise agreements into countries focal expertise is viewed as beneficial (M&S Annual company: in franchised in the rest of the countries including The Bahamas, Cyprus, The Czech Republic, Gibraltar, and M&S for years has insisted on buying its from domestic manufactufers, a that gained it support froin its citizenry, ‘customers,
5. Q1 Discuss the growth and of
6. Q2 In the current business scenatio-what do you be the plan adopted7.5 by M & for the future,

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