Bachelor of Management Studies (B.M.S.) SEM VI ATKT MARKETING) RETAIL MGT Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 Answer the following: (Any two}
   • a. Explain the store based retail formats,
   • b. What do you mean by RFID tags? Discuss of
   • c. are electronic labels? Explain
2. Q2 Answer the following: (Any
   • a. Elaborate the objectives of CRM in retail,
   • b. Write the steps in developing retail strategy. (7.5) Discuss the HRM (7.5)
3. Q3 Answer the-following: (Any two) 15 marks
   • a. the process of merchandise (7.5)
   • b. various pricing strategies that can:be adopted by retailer. (7.5) Explain the factors influencing retail (7.5) Answer the followings (15 Marks) the of the store manager (7.5) store design? its objectives. (7.5)
   • 5. Solve the case study: rand footwear retailer with a stro cities of North India, is no similar retail formats in semi urban S replicating with hi sole objective of the retailer ist and for le who by and large trave! men, women an regional brands for men, retail mix (4Ps) for iteria should the (05) ions for the proposed outlets? Dis by the retailer?

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