Bachelor of Management Studies (B.M.S.) SEM VI 2017 18 Nov 2017-18 INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes
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Questions asked in this paper
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- N.B: 1. Attempt all questions
- 2. Figures to the right indicate full marks
-
Q1 Answers the following (Any two) 15 marks
- a) Highlight the advantages of international marketing
- b) Bring out the merits of MNCs
- c) How is a tariff barrier different from non tariff barriers?
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Q2 Answer the following (Any two) 15 marks
- a) What is the purpose export marking?
- b) Write a note on types of foreign intermediaries
- c) Explain the factors to be considered for package design in. international markets
-
Q3 Answer the following. (Any two) 15 marks
- b) Explain the following concepts
- c) Discuss various types of pricing strategies
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Q4 Answer the following (Any two) 15 marks
- a) Narrate the methods of market entry
- b) What are the bases for segmentation?
- c) What are the constraints in entering in global market?
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Q5 Case study: An Indian company manufacturing cotton fabric is presently operating in the domestic market only. The company now wants to enter foreign markets
- a) How company go about segmenting the international market? 7 What.could be the possible benefits for the company to enter international market? 8
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