Bachelor of Management Studies (B.M.S.) SEM VI 2020 21 2020-21 Sample MCQ Media Planning Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 | Which of the following is not the feature of media?
   • (a) Heterogeneity
   • (b) Press media
   • (c) Application
   • (d) Selection of media
2. Q2 | Which of the following is scope of media planning
   • (a) Target Audience
   • (b) Advising client
   • (c) Persuasion
3. Q3 | Media is a/an term
   • (a) Raincoat
   • (b) Umbrella
   • (d) Satellite
4. Q4 | Media planning is the process of achieving objectives
   • (a) Advertising
   • (b) Sales
   • (c) Marketing
   • (d) Production
5. Q5 refers to the percentage of a target audience that has an opportunity for exposure
   • (a) Scheduling
   • (b) Budget
   • (c) Reach Refers to the number of times an individual in a target audience is exposed to a
   • (a) Scheduling
   • (b) Budget
   • (c) Reach
   • (d) Frequency
6. Q7 | Which of the following is the first step in media planning process?
   • (b) Market analysis
   • (d) Implementation of media plan Which of the following is not the role Media Planning and management
   • (a) Budget allocation
   • (b) Research and analysis
   • (c) Display advertising
   • (d) Assessing campaigns Which of the following is a law protecting society and consumers?
   • (a) Standards of weights and measurement act
   • (b) The press council act
   • (c) The drugs and cosmetics act
   • (d) The transplantation of human organs act
7. Q10 | Which of the following is importance of media research?
   • (a) Budget planning
   • (b) Media availability
   • (c) Viewers profile
   • (d) Talent hunt
8. Q11 | ABC in media stands for
   • (a) Accounting bureau of circulation
   • (b) Accounting board of circulation
   • (c) Audit board of circulation
   • (d) Audit bureau of circulation
9. Q12 | ABC publish the reports in which of the following media?
   • (a) Radio
   • (b) Print
   • (c) Television
   • (d) Outdoor
10. Q13 | TRP stands for
11. Q14 | Broadcast audience research council (BARC) is associated with
12. Q15 | According to IRS report which English newspaper is the leading newspaper in India
    • (a) The economic times
    • (c) Hindustan times
    • (d) Times of India Media Planning and management
13. Q16 | According to BARC report which movie channel is number one in India in 2019?
    • (a) Zee cinema
    • (b) Star gold
    • (c) Set max
    • (d) UTV action
14. Q17 describes what you want the media plan to accomplish
    • (a) Media objective
    • (b) Media analysis
    • (c) Media mix
    • (d) Media strategy
15. Q18 | Media is a primary goal of advertising media planning and buying
    • (a) Flexibility
    • (b) Expansion
    • (c) Frequency
    • (d) Efficiency
16. Q19 | Media literacy means the ability to
    • (a) Read and write
    • (c) Understand and use media
    • (d) Prepare for a career in media
17. Q20 In advertising is a series of decision involving the delivery of message to the
    • (a) Market analysis
    • (b) Media objective
    • (c) Media planning
    • (d) Media strateg
18. Q21 | The of target audience helps media planner to understand the media consumption habits and accordingly choose the most appropriate media mix
    • (a) Analysis
    • (b) Identification
    • (c) Selection
    • (d) Classification
19. Q22 | Media planning process ends with
    • (a) Implementation of media plan
    • (b) Evaluation and follow up
    • (c) Issue of advertisement
    • (d) Settling payment Media Planning and management
20. Q23 refers to selecting the best combination of media vehicles, non-traditional media and marketing communication tools to reach the targeted audience
    • (a) Media plan
    • (b) Media strategy
    • (c) Media mix
    • (d) Media buying
21. Q24 | Which of the following is not the type of media in media mix decision
    • (a) Owned media
    • (b) Paid media
    • (c) Earned medias
    • (d) Controlled media
22. Q25 | Which of the following is not the media scheduling strategy?
    • (a) Bursting strategy
    • (b) Pulsing strategy
    • (d) Flighting strategy
23. Q26 Strategy refers to the number of prospects who are reached by more than one
    • (a) Duplication
    • (b) Gross audience
    • (c) Bottom up
24. Q27 Advertising is that target flyers & potential consumers abroad on airline
    • (b) In flight
    • (c) Flyers
    • (d) Airplane
25. Q28 | Which of the following is an emerging media vehicle?
    • (a) Newspaper
    • (b) Radio
    • (c) Magazine
    • (d) Gaming
26. Q29 | An effective media strategy requires a degree of
    • (a) Continuity
    • (b) Media mix
    • (c) Flexibility
    • (d) Discontinuous Media Planning and management
    • (a) Media mix
    • (b) Media strategy
    • (c) Media objective
    • (d) Media selection
27. Q31 | The average magazine draws half of its revenue from and half from circulation
    • (a) Marketing
    • (b) Audience
    • (c) Subscribers
    • (d) Advertising
28. Q32 1s highly negotiable medium when it comes to pricing
    • (a) Newspaper
    • (b) Radio
    • (c) Television
29. Q33 | Companies are exploring the for communicating their advertising message because of its several attractive feature and advantages
    • (a) Television
    • (b) Newspaper
    • (c) Radio
    • (d) New media
30. Q34 | A large amount of advertising is for retailers, local businesses used for
    • (a) Newspaper
    • (b) Magazines
    • (c) Radio
    • (d) Television
31. Q35 | The advertising industry is passing through a transition phase with the emergence of the
    • (a) Television
    • (c) Interactive
    • (d) Information
32. Q36 | New media (emerging media) is very cost effective and
    • (a) Reliable
    • (b) Requited
    • (c) Resourceful
    • (d) Result oriented throughout the globe Media Planning and management
    • (a) Web
    • (c) Radio
    • (d) Outdoor
33. Q38 | Digital technology is changing the way relate to products and markets
    • (a) Manufacturers
    • (b) Consumers
    • (c) Dealers
34. Q39 | Advertising in local trains is an example of
    • (a) Print advertising
    • (b) Transit advertising
    • (c) Radio advertising
    • (d) Audio advertising
35. Q40 | Few years back were best suited for local ads
    • (a) Television
    • (c) Yellow pages
    • (d) Outdoor
36. Q41 | Continuous audio presentation is an example of
    • (a) e-Radio
    • (b) Radio
    • (c) Television
    • (d) Online advertising
37. Q42 | Brand safety is about
    • (a) Protecting consumer
    • (b) Protecting supplier
    • (c) Protecting manufacturer
    • (d) Protecting advertiser
38. Q43 | Skywriting is an example of
    • (a) Out of home advertising
    • (b) Print advertising
    • (c) Newspaper advertising
    • (d) Magazine advertising
39. Q44 | Interactive media mainly tries to
    • (a) Sell the product
    • (b) Advertise the product
    • (c) Understand the audience Media Planning and management
40. Q45 | A man with two posters hang on his both sides is known as
    • (a) Advertiser man
    • (b) Banner man
    • (c) Pamphlet man
    • (d) Sandwich man
41. Q46 | Which of the following factor is NOT supposed to be considered while framing a budget?
    • (a) Market coverage
    • (b) Media cost
    • (c) Pricing
    • (d) Status quo
42. Q47 | Which of the following method is NOT used while setting media budget?
    • (a) Inflation adjusted
    • (b) Share of market
    • (c) Market task
    • (d) Status Quo
43. Q48 | Media refers to the pattern of timing of an advertising which is represented as plots on a flowchart on a yearly basis
    • (a) Scheduling
    • (b) Budgeting
    • (c) Buying
44. Q49 | Yardstick method is based on
    • (a) Negotiations
    • (b) Brand positioning
    • (d) Percentage of population reached
45. Q50 | Flighting strategy refers to
    • (a) Continuous advertising
    • (b) On & off advertising
    • (c) Heavy advertising
    • (d) No advertisement
46. Q51 | Print post buy is about
    • (a) Newspaper circulation
    • (b) Banner printing
    • (c) Flyer inserted
    • (d) Pamphlet distributed & deals to all clients Media Planning and management
    • (a) Different
    • (b) Uniform
    • (c) Higher
    • (d) Marginal
47. Q53 Is a gross profit above cost
    • (a) Mark down
    • (b) Mark up
    • (c) Rate down
    • (d) Rate up
    • (a) Radio
    • (b) Television
    • (d) Print
48. Q55 Relates to create & build excitement & intersection in a product without showing
    • (a) Roadblock
    • (b) Teaser
    • (c) Trailer
    • (d) Advertisement
49. Q56 Refers to an ad buy by which all ads on the page or channels are dedicated to the
    • (a) Pulsing
    • (b) Teaser
    • (c) Multiple spotting
    • (d) Roadblock
50. Q57 | Which of the scheduling pattern id best suited for seasonal products or services
    • (b) Flighting
    • (c) Bursting
    • (d) Pulsing
51. Q58 | Selectivity index deals with which particular media vehicle
    • (a) Television
    • (b) Print
    • (c) Radio
    • (d) Outdoor
52. Q59 | The implementation of media plan requires
    • (b) Media mix Media Planning and management
    • (d) Media selection Media buying refers to buying in the selected media
    • (a) Slot
    • (b) Space
    • (c) Vehicle
    • (d) Time and space
53. Q61 | Scheduling in can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time
    • (a) Continuity
    • (b) Random
    • (c) Waves
    • (d) Avails
54. Q62 | The should be the formal summation of the advertising task that the media planner will take on a solution
    • (a) Media brief
    • (b) Media expansion
    • (c) Media buying
    • (d) Media selling
55. Q63 | Client feedback comes in
56. Q64 | Placing more than one ad in same Programme is known as
    • (a) Same spotting
    • (b) Multiple spotting
    • (c) Different spotting
    • (d) Unique spotting
57. Q65 | Which of the media vehicle from following is the costliest media buy?
    • (a) Radio
    • (b) Newspaper
    • (c) Magazine
    • (d) Television
    • (a) Traffic
    • (b) Reach Media Planning and management
    • (a) Audience preference
    • (c) Viral marketing
    • (d) No. of applications used Readership survey is about
    • (a) Literacy and circulation
    • (c) Quality of audience
    • (d) Audience preference Placing your brand in movie is also known as
    • (a) Movie buys
    • (b) Outdoor buys
    • (c) Entertainment buys
    • (d) Cinema buys
58. Q70 | Discount on a rate card is a term used in
    • (a) Radio
    • (b) Print
    • (c) Television
    • (d) Outdoor
59. Q71 | Cumulative reach is also known as
    • (a) Unduplicated audience
    • (b) Duplicated audience
    • (c) Unduplicated viewers
    • (d) Duplicated viewers
60. Q72 | Peoplemeter is
    • (a) CCTV installed at home to track viewers
    • (b) Box attached to satellite antenna
    • (c) Box attached to television set
61. Q73 | Which of the following is not the type of TRP report
    • (c) Special reports
    • (d) Frequency monitoring
    • (a) Outside of home Media Planning and management
    • (b) Out of house
    • (c) Out of hall
    • (d) Out of home
62. Q75 | Which of the following is NOT the term associated with print media buying
    • (a) Rate card
    • (c) Circulation
    • (d) Frequency
63. Q76 | Consumer profile in media deals with
    • (a) Quality of audience
    • (b) Quantity of audience
    • (c) Consumer history
    • (d) Sales histor
    • (a) Many newspapers read by one
    • (b) One newspaper read by one
    • (c) One newspaper read by many
    • (d) Many newspapers read by man
64. Q78 | Which of the following is NOT the media measurement metrics
    • (a) Basic metrics
    • (b) Benchmarking metrics
    • (c) Plan metrics
    • (d) Advertising metrics
65. Q79 | Cost per rating point (CPRP) is a term used for the evaluation of
    • (a) Television
    • (b) Print
    • (c) Radio Which of the following company is involved majorly in media research and measurement?
    • (b) DDB mudra
66. Q81 | Effective frequency is the number of times that the ads are exposed to the
    • (a) Maximum
    • (b) Minimum
    • (c) Highest Media Planning and management
    • (a) Increased
    • (b) Decreased
    • (d) Getting scattered
67. Q83 Is a way of describing audience based on factors such as age, gender, education
    • (a) Demographics
    • (b) Psycho graphics
    • (c) Socio economic
68. Q84 Advertising media do not happen in vacuum; they must be part of the overall and
    • (a) Marketing
    • (b) Media
    • (c) Corporate
    • (d) Campaign
69. Q85 | Advertisers use many factors other than the in their media analysis and plans
    • (b) Audience
    • (c) Attributes
    • (d) Influential

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