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Bachelor of Management Studies (B.M.S.) SEM VI 2016 2017 April 2017 CORPORATE COMMU. PUBLIC RELATION 24th Question Paper - Mumbai University | munotes

TY BMS SEM. VI CORPORATE COMMU. PUBLIC RELATION 24th APRIL 2017.pdf
SEM VI · 2016-2017 · 212 KB · 1 May 2025

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Older exam April 2017 - HUMAN RESOURCE HRM. IN SERVICE SECTOR MGT Semester-end · 2016 2017 → Newer exam April 2017 - BRAND MGMT 25th Semester-end · 2016 2017 →

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Q.P. Code :04197
[Time: Hours] [ Marks:75]
Please check whether you have got the right question paper
N.B:1. Figures to the right indicate full marks
2. Attempt All question
the following (any two) 15
a) Enumerate on the need and relevance of corporate communication in India
b) Explain in detail the various factors affecting corporate image
c) Write note on RTI
Answer the following (any two) 15
a) What are the objectives of public relations
b) How do social and cultural trends influence business of a company?
c) Explain Systems theory used in public relation
Answer the following (any two) 15
a) What are the principles of good media relation?
b) Explain the steps in implementing an effective employee communication program
c) What is financial advertising? State its advantages
Answer the following (any two) 15
a) Explain web conferencing and Really simple syndication
b) What are the advantages of using website for brand identity?
c) Explain the process of making a business blog
the following case 15
Pepsi corporation faced.a major crisis in 1993 with claims of syringes being found in cans of Diet
Pepsi. The company had the situation investigated which led to arrest of a woman who was caught on video
while inserting a syringe into the can. The company also made public communication effective throughout the
crisis. ran series of special campaigns designed to thank public for standing by the corporation
a) Analyze the case and enumerate on importance of crisis management
b) the guidelines for handling a crisis

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