Bachelor of Management Studies (B.M.S.) SEM VI ATKT CORPORATE COMMUNICATION AND PUBLIC RELATIONS Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Answer any two of the following 15 marks
   • A) What is corporate identity? How can companies reap the benefits of managing corporate identity
   • B) Define corporate communication and enumerate on its scope:
   • C) List the types of mass media laws. Explain defamation in
2. Q2 Answer any two of the following:
   • A) What is PR? Elaborate on the essentials of PR
   • B) Comment on ‘economic and political trends influence business of a
   • C) Explain situational theory used in PR
3. Q3 Answer any two of the following:
   • A) What are the ways in which company can make effective media relations?
   • B) Discuss on role of management in communication:
   • C) organisation undergoes crisis, what will be the role of communication during the crisis?
4. Q4 Answer any two of the following 15 marks
   • A) Mention various of corporate communication
   • B) Describe different types of corporate
   • C) Write a short note on E-brand its advantages;
5. Q5 Solve the following case and questions given below Star Itd. is a comipariy in They are known for high-quality products. and customer relationship Recently,- got embroiled in a controversy with respect to employment of their production plant. This had a huge impact on their reputation, The company has Planned on-doing a press release manager, how'will you handle & 2. press for the mentioned 15 marks

Read from the scan above, so a character or two may differ. The scan is the original.