Bachelor of Management Studies (B.M.S.) SEM VI 2020 21 2020-21 Sample MCQ Retail Management Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Retail is the stage of economic activity
   • a) First
   • b) Second
   • c) Mid
   • d) Last
2. Q2 Marketers see the process of retailing as a necessary part of their overall
   • a) Distribution
   • b) Production
   • c) Purchasing
   • d) Promotion
3. Q3 McDonalds is an example of franchise
   • a) Product
   • b) Manufacturing
   • c) Business format
   • d) Chain store
4. Q4 retailers purchase manufacturers seconds, over runs or off seasons at a
   • a) Off price
   • b) Catalogue
   • c) Warehouse clubs
5. Q5 A is a large, self-service retail food store offering groceries, meat, as well as sum non- food item, such as health & beauty product & general merchandise
   • a) Kirana store
   • b) Super market
   • c) Hyper market
   • d) Speciality store
6. Q6 is defined as the exchange of business information, through standard interfaces, by using computers
   • B) Electronic labels
   • D) Automated vending
7. Q7 Store stocks a particulars of merchandise
   • a) Convenience
   • b) Speciality
   • c) Departmental
   • d) Kirana store
8. Q8 The has been developed & managed on an international basis enabling compatibility for imported & exported goods
9. Q9 is fast transforming the way business is being conducted & monitored across the supply chain
   • b) Electronic labels
   • c) Electronic surveillance
   • d) Electronic retailing
10. Q10 Radio frequency identification was invented in 1948 by
    • a) Henry Fayol
    • b) Harry German
    • c) Harry Stalkman
    • d) Des Plaines
11. Q11 stock item ranging from groceries, hardware & sport equipment to furniture & appliances to computer & electronics
    • a) Kirana store
    • b) Hyper market
    • c) Super market
    • d) Speciality
12. Q12 The owns the trademark/product/service & licenses the trademark to
    • a) Franchiser
    • c) Franchise
    • d) Royalty
13. Q13 is when two or more outlets are under common ownership
    • a) Chain retailer
    • b) Independent retailer
    • c) Leased departments
14. Q14 The word “retail” comes from the old French word “
    • a) Retailer
    • d) Retail
15. Q15 Retailer ensures a product is available when the customer wants it is known as
    • a) Place
    • b) Time
    • c) Possession
    • d) Form
16. Q16 Retailers offer the products in smaller quantities tailored to individual consumers’ and households’ consumption patterns. Such activity is called as
    • a) Holding inventory
    • b) Providing services
    • c) Economic development
    • d) Breaking bulk
17. Q17 When a part of a department in a retail store is leased or rented to an outside party, it is termed as a department
    • a) Leased
    • b) Manufacturing
    • c) Franchise
    • d) Chain retailer
18. Q18 The Indian retail industry is divided into sectors
    • a) Service and Non- service
    • b) Tangible and Non- tangible
    • c) Organized and Unorganized
    • d) Employed and Unemployed ANS: (c) Organized and Unorganized system is used by retailers for displaying product pricing on shelves
    • a) Electronic Surveillance
    • c) Bar Coding
19. Q20 refers to capital inflows from abroad that is invested in or to enhance the production capacity of the economy
20. Q21 is not a type of Franchise
    • a) Product Franchise
    • b) Direct Franchise
    • c) Manufacturing Franchise
21. Q22 is an approach towards managing a retail business that takes advantage of environmentally friendly processes
    • a) Airport Retailing
    • b) Electronic Retailing
    • c) Direct Retailing
    • d) Green Retailing
22. Q1 has identified various elements that go into the composition of a value chain
    • a) Philip Kotler
    • b) Michael Porter
    • d) Henry Fayol
23. Q2 A is a group of customers who are bound together by their loyalty to a retailer and the activities in which the retailer engages
    • a) Focus group
    • b) Frequent Shopper
    • d) Retail Format
24. Q3 is a clear and definite plan outlined by the retailer to tap the
    • a) Retail strategy
    • b) Diversification
    • c) Retail format
25. Q4 The provides a clear sense of direction for the organization and distinguishes the firm from all others
    • a) Brand equity
    • b) Penetration strategy
    • d) Mission statement
26. Q5 The defines a series of actions that enables businesses to sell their products to customers
    • a) Retail format
    • c) Brand value
    • d) Retail strategy
27. Q6 include activities associated with receiving, storing and discriminating inputs to the product
    • a) Inbound Logistics
    • b) Outbound Logistics
    • c) Operations
    • d) Service
28. Q7 include activities associated with collecting, storing and physically distributing the product to buyers
    • a) Inbound Logistics
    • b) Outbound Logistics
    • c) Operations
    • d) Service
29. Q8 Shopping Mall is an example of location
    • a) Free standing
    • b) Destination
    • c) Traditional
    • d) Convenience
30. Q9 are small selling spaces, typically located in the walkways of enclosed malls, airports, college campuses, or office building lobbies
    • a) Free standing
    • b) Traditional
    • c) Shopping centres
    • d) Merchandise kiosks 10.A is a group of retail and other commercial establishments that are planned, developed, owned, and managed as a single property
    • a) Shopping centres
    • b) Free standing
    • c) Merchandise kiosks
    • d) Traditional
31. Q11 is not includes in Psychological elements
    • a) Motivation
    • b) Perception
    • c) Age
    • d) Learning
32. Q12 Research is done prior to setting up of a retail store
    • a) Evaluating the customer satisfaction
    • b) Understanding the customer profiles
    • c) Evaluating the acceptability of the products
    • d) Demographic Data
33. Q13 is not included in Demographic Data
    • a) Population
    • c) Increase in the disposable income
    • d) Age of the population
34. Q14 is not included in Frequent- Shopper Programs
    • a) Use tiers
    • b) Personalization
    • c) Offer choices
    • d) Reward all transactions
35. Q15 Customer retention approaches does not include
    • b) Personalization
    • d) Accompanied Observation
36. Q16 will be the last step in developing a retail strategy
    • a) Defining the mission
    • c) Evaluation and control of strategy
    • d) Obtain and allocate resources ANS: (c) Evaluation and control of strategy
37. Q17 In Value Chain, is not a part of support activities
    • a) Technology development
    • b) Firms infrastructure
    • c) Marketing and Sales ANS: (c) Marketing and Sales
38. Q18 Research provides the correct and latest information for arriving at sound marketing decisions
    • a) Market
    • b) Marketing
    • c) Product
    • d) Behavior
39. Q19 Psychology is the study of human responses to product and service related information and experiences
    • a) Buyer
    • b) Consumer
    • c) Retailer
    • d) Manufacturer 20.A customer will do mouth publicity and will attract many more towards the product
    • a) Unsatisfied
    • b) Satisfied
    • c) Delighted
    • d) Frustrated
40. Q21 Buying decision process starts with
    • b) Purchase decision
    • c) Evaluation of alternatives
    • d) Recognition of needs ANS: (d) Recognition of needs
41. Q22 Customer means that customers are committed to shopping at
    • a) Loyalty
    • b) Satisfaction
    • c) Measurement
    • d) Retention 23.A opportunity employs the existing retailing format in new
    • a) Market segmentation
    • b) Market expansion
    • c) Diversification
    • d) Market generation
42. Q1 is the process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the
    • a) Merchandise management
    • b) Procurement
    • c) Distribution
    • d) Promotion
43. Q2 A is the smallest unit available for inventory control
    • a) Assortment
    • b) Category
44. Q3 Merchandise that has high demand for a relatively short period of time is referred to
    • a) Staple merchandise
    • b) Fashion merchandise
    • c) Fad merchandise
    • d) Lifestyle merchandise
45. Q4 enjoy popularity for a limited period of time and usually generate a high level of sales for a short time
    • a) Fads
    • b) Staple
    • d) Style
46. Q5 is the combination of all products made available in a store and a set of products offered within a product category
    • a) Merchandise
    • c) Assortment
    • d) Pricing
47. Q6 The gives the precise items and quantities that need to be purchased for each merchandise line
    • b) Category
    • c) Assortment
48. Q7 Brands target price-sensitive segment by offering no- frills product at a discount price
    • a) Copy cat
    • b) Generic
    • c) Premium
    • d) Exclusive
49. Q8 go from one store to another, buying only items that are on
    • a) Cherry pickers
    • b) Generic
    • c) Exclusive
    • d) Premium
50. Q9 Factors such as the development of e-commerce, development of information, development of the internet have brought changes
    • a) Political
    • b) Organizational
    • c) Technological
    • d) Legal
51. Q10 Advertising agency Young and Rubicam (Y & R) developed a model of brand equity
52. Q11 Management means maintaining basic required stocks to fulfill
    • a) Inventory
    • b) Store
    • c) Category
    • d) Retail
53. Q12 involves agreements to fix prices between parties at different levels of the same marketing channel
    • b) Psychological
    • c) Predatory
    • d) Discount
54. Q13 is referred to as reduction from the original retail price of an offering to meet the lower price of another retailer
    • a) Psychological
    • b) Variable
    • c) Discount
    • d) Markdown
55. Q14 can be defined as the degree to which the different types of products that compromise the merchandise assortment are related
    • a) Consistency
    • b) Department
    • c) Category
    • d) Promotion
56. Q15 planning is basically the act of creating a merchandise plan
    • a) Advertise
    • b) Merchandise
    • c) Distribution
    • d) Sales Forecasts
57. Q16 involves predicting as to what consumers may do under a given set
    • a) Retailing
    • b) Financing
    • c) Distributing
    • d) Forecasting
58. Q17 is not the method of Inventory Planning
    • b) Percentage variation
    • c) Basic stock
    • d) Week’s supply
59. Q18 An is the combination of all products made available in a store and a set of products offered within a product category
    • a) Adjusting
    • b) Organizing
    • c) Ordering
    • d) Assortment
60. Q19 is the first step in the process of Merchandise Procurement
    • a) Evaluating the sources of supply
    • b) Negotiating with the sources of supply
    • d) Identifying the sources of supply ANS: (d) Identifying the sources of supply
61. Q20 When a retailer provides merchandise or knowingly adopts a merchandise strategy, which will serve the needs of a specific target audience in keeping with the lifestyles they lead, it is termed as merchandising
    • b) Cost
    • c) Product
    • d) Category
62. Q21 is a pricing strategy in which a retailer sets a relatively high price for a product or service at first, and then lowers the price over time
    • a) Penetration pricing
    • b) Price skimming
    • c) Leader pricing

Read from the scan above, so a character or two may differ. The scan is the original.