Bachelor of Management Studies (B.M.S.) SEM VI 2017 18 Nov 2017-18 CORPORATE COMMUNICATION PUBLIC RELATIONS Question Paper - Mumbai University | munotes

Questions asked in this paper

• Please check whether you have got the right question paper
• N.B:1. Figures to the right indicate full marks

1. Q2 Attempt All question
2. Q1 the following (any two) 15 marks
   • a) Explain corporate reputation. Mention its advantages
   • b) Explain the importance of ethics in corporate communication
   • c) Write note on Invasion of privacy
3. Q2 Answer the following (any two) 15 marks
   • a) Mention the significance of public relations
   • b) How does economic environment influence business of a company
   • c) Explain Diffusion theory used in public relation
4. Q3 Answer the following (any 2) 15 marks
   • a) What are the sources of media information?
   • b) What are guidelines for handling
   • c) What is the role of management in employee communication?
5. Q4 the following (any 2) 15 marks
   • a) Explain the importance of technology to corporate communication
   • b) Explain different types of corporate blogs
   • c) Elaborate on E-Media Relations
6. Q5 the following case. McNeil consumer products, a subsidiary of Johnson and Johnson was suddenly confronted with the crisis when 7 persons died of cyanide poison which had been inserted in Tylenol Capsules. Tylenol was an over the counter, pain relieving capsule. The news spread like a wild fire on television, panic struck the entire nation There were panic among consumers, hospitals, doctors and pharmacist. Understandably Johnson and Johnson had. no emergency plan for such a crisis 15 marks
   • a) out the actions to deal with the above mentioned crisis
   • b) Elaborate on crisis management in the age of social media

Read from the scan above, so a character or two may differ. The scan is the original.