Bachelor of Management Studies (B.M.S.) SEM VI 2020 21 2020-21 Sample MCQ International Marketing Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 is needed to bridge the gap between developed and developing nations
   • a. International trade
   • b. Trade
   • c. International marketing
   • d. International audit
2. Q2 International marketing helps in use of resources
   • a. Optimum
   • b. Minimum
   • c. Maximum
   • d. Scarce
3. Q3 International marketing the price of goods and services, all over the world, due to specialisation
   • a. Decrease
   • b. Increase
   • c. Constant
   • d. Does not affect
4. Q4 International marketing is very
   • a. Sensitive
   • b. Competitive
   • c. Tedious
   • d. Unmanageable
5. Q5 is the form of licencing in which a parent company grants another independent entity, the right to do business in a prescribed manner
   • a. Branding
   • d. Franchising International marketing is carried on
   • a. Domestically
   • c. Interstate
6. Q7 International marketing is always conducted on a
   • a. Small scale
   • b. Large scale
   • c. Limited scale
   • d. Micro level International marketing is needed for developing closer economic and cultural
   • A. Different countries
   • B. Different states
   • C. Different government
   • D. Different companies franchising may be more complicated than domestic franchising
   • A. Legal
   • B. Political
   • C. International
   • D. Cultural
7. Q10 is a very common strategy of entering in foreign market
   • A. Cost cutting
   • C. Marketing
   • D. Joint venture
8. Q11 refers to the process of integration of world in to one huge market
   • B. Segmentation
   • D. Differentiation
9. Q12 | Franchising is a form of
   • B. Billing
   • C. Accounting
   • D. Dividing
10. Q13 among the countries increases the need of international marketing
    • A. International independence
    • B. International interdependence
    • C. International uniformity
    • D. International similarity
11. Q14 company focus solely on domestic market and needs and wants of domestic
    • A. Export company
    • B. Joint venture
    • D. Domestic compan
12. Q15 company serves primarily to domestic market and with limited adaptation to foreign customer’s needs
    • A. Export company
    • B. Domestic company
    • C. Joint venture
    • D. Transnational company
13. Q16 | Global company is also called as company
    • A. Domestic
    • B. Export
    • C. Regional
    • D. Transnational
14. Q17 | Polycentric orientation is
    • C. Regional orientation
    • D. World orientation
15. Q18 Orientation means that the opportunities outside the home country are
    • A. Ethnocentric
    • B. Polytechnic
    • D. Geocentric
16. Q19 | Under a firm in one country permits a firm in another country to use its
    • A. Exporting
    • C. Importing
    • D. Dumping
17. Q20 | The ASEAN stands for
    • a. Association of south- east Asian nations
    • b. Association of south-east American nations
    • c. Association of south-east African nations
    • d. Association of south-east Australian nations Ans- (a) Association of south-east Asiannations
18. Q21 refers to the government policies and measures which obstruct the free flow of goods and services across national borders
    • a. Trade barriers
    • b. Export
    • c. Import
    • d. Exchange
19. Q1 | The is the international organization that overseas the global financial system by following the macroeconomic policies of its member countries
    • b. EU
20. Q2 | The international finance corporation, an affiliate of the world bank, was established in
21. Q3 is the governmental action, policy or politically motivated event that might adversely affect the long term profitability, activities and operations of a business firm
    • a. Political risk
    • b. Social risk
    • c. Economical risk
    • d. Environmental risk
22. Q4 intervention may be described as a decision taken by the government of the host country intended to force a change in the operations, policies and strategies
    • a. Social
    • b. Economical
    • c. Legal
    • d. Political
23. Q5 is a type of pricing strategy for selling products in the foreign markets below cost, or below the price charged to domestic customers
    • a. Niche
    • b. Skimming
    • c. Dumping
    • d. Penetrating refers to surrounding, external objects, influences or circumstances under which someone or something exists
    • a. Environment
    • b. Politics
    • c. Culture
    • d. Business
24. Q7 International business environment means that the factors that surround is generally related to those external forces, which have direct economic effect upon business
    • a. Political environment
    • b. Cultural environment
    • c. Technological environment
    • d. Economic environment is a set of traditional believes and values that are transmitted and shared in
    • A. Culture
    • B. Economy
    • C. Technology
    • D. Environment
25. Q10 | The is an international financial institute that provides financial and technical assistance to developing countries for development programs
    • a. International bank
    • b. Swiss bank
    • c. World bank
26. Q11 Licencing is imposed by nations to control the unnecessary purchase of goods from other countries
    • A. Export
    • B. Import
    • C. Goods
    • D. Services
27. Q12 | Culture describes the kind of considered acceptable in a society
    • A. Status
    • B. Respect
    • D. Logic
28. Q13 | International marketing is about grabbing opportunities in a foreign market after studying the consumer needs, attitudes, behaviour and market
    • A. Research
    • D. staffing
    • A. domestic market
    • B. international market
    • C. local market
29. Q15 factors like the size of population, growth rate of population, age composition, family size, nature of the family, income levels etc
    • a. social
    • b. economic
    • c. political
    • d. demographic
30. Q16 relates to the laws and regulations governing the conduct of business activities in the country
    • a. Political environment
    • b. Legal environment
    • c. Social environment
    • d. Cultural environment
31. Q17 | IFC stands for
32. Q18 | Male dominance or female dominance in the country is given dimension
    • a. Masculinity v/s Femininity
    • b. Uncertainty avoidance
    • c. Individualism v/s collectivism
    • d. Power distance
33. Q19 | Uncertainty avoidance dimension of Hofsted states that
    • a. Concept of life does not belong to one but belong to the society
    • b. Amount of power distributed by the culture between management and their sub
    • c. People avoid participating in activities about which they are not sure
    • d. Male and female dominance in the societ
34. Q20 is the legal system based on religious doctrine, precepts and
    • a. Theocratic law
    • b. Criminal law
    • c. Civil law
    • d. International law 1 means dividing the market of potential customers into homogeneous sub
    • a. Pricing
    • b. Distribution
    • c. Market segmentation
    • d. Innovation
35. Q2 is the process of deciding the price to be quoted in the export market in order to achieve pricing objectives
    • a. Export pricing
    • b. Distribution
    • c. Market segmentation
    • d. Differentiation
36. Q3 in foreign markets is much more severe than in the domestic market
    • a. Sales
    • b. Distribution
    • c. Segmentation
    • d. Competition
37. Q4 An organization considers various factors to determine the appropriate
    • a. Domestic
    • b. International
    • c. Current
    • d. Regional
38. Q5 decision pertains to the type of products and product patients to be offered to the market
    • A. Product mix
    • B. Pricing mix
    • C. Costing mix
    • D. Segmenting mix is the image projected for the product
    • A. Positioning
    • B. Segmenting
    • C. Projecting
    • D. Advertising
39. Q7 means introducing the product in the market without any change
    • A. product differentiation
    • B. product specialisation
    • C. product standardisation
    • D. product specification Describes the diffusion process of innovation across countries Packaging refers to the transport
    • A. Container
    • C. Communication
    • D. Cost
40. Q10 is the process of fixing labels on the export product
    • a. Billing
    • b. Selling
    • d. filing
41. Q11 means selling in the foreign market at a price below the home market price
    • a. Ad-valorem
    • b. Dumping
    • c. Specific duty
    • d. surplus
42. Q12 | Product means altering or modifying the product to meet the needs of local condition, tastes, likes, dislikes and preferences
    • b. Extension
    • c. Adaptation
    • d. Isolation
43. Q13 refers to introducing the product in a foreign, market in the same form and with same promotional message that the company uses in the domestic market
    • a. Straight extension
    • b. Straight expansion
    • c. Straight isolation
    • d. Straight standardisation
44. Q14 refers to introducing the product in the same form but with modified
    • b. Straight extension
    • c. Communication adaptation
    • d. Invention
45. Q15 means creating a new product altogether to meet the requirement of
    • a. Product invention
    • b. Product extension
    • c. Product standardisation
    • d. Product specification
46. Q16 |In stage, the innovating firm competitive advantage almost disappears and the LDCs start production to satisfy their needs
    • a. Maturity
    • b. Local innovation
    • c. Worldwide innovation
47. Q17 Refers to the transport container
    • a. Packaging
    • b. Advertising
    • d. Selling
48. Q18 Ensures that the product will reach the destination undamaged
    • a. Transport packaging
    • b. Primary packaging
    • c. Secondary packaging
    • d. Export packaging
49. Q19 | Protection, preservation and presentation of a product are taken care by
    • c. Advertising
    • d. Packaging
50. Q20 was set up as a national institute jointly by the Ministry of Commerce, Government of India and the Indian Packaging Industry to improve the standards of the
51. Q21 |A is called a market in which the products are sold outside the authorised
    • a. Yellow market
    • b. White market
    • d. Grey market
52. Q22 refers to a promotional technique that is used to target a large number of customers at minimum cost per head
    • a. Packaging
    • c. Advertising
    • d._ selling
53. Q1 service marketing is the exchange of services between different countries involving buyers and sellers
    • a. International
    • b. Global
    • c. Domestic
    • d. Local 2 helps organization to lower their costs
    • a. Production
    • b. System
    • c. Technology 3 culture of every organization differs from one another depending on the policies, and procedures of an organization
    • a. International
    • b. Global
    • c. Domestic
    • d. Service
54. Q4 environment refers to the environment in which there is an intense
    • a. Competitive
    • b. Administrative
    • c. International
    • d. Conservative
55. Q5 involves identifying the potential customers all over the world
    • a. Domestic marketing
    • b. International marketing
    • c. Direct marketing
    • d. Local marketing International organization design refers to the structure of a
    • a. Global organization
    • b. Domestic organization
    • c. Small organization
    • d. Big orzaniation
56. Q7 is important for checking whether the operations of international organization are in line with the set of plans or not
    • a. control
    • c. Communication
    • d. decision making are designed and implemented when an organization plans to sale the products outside the domestic place
    • a. Pricing
    • c. packaging
    • d. international strategies refers to selecting the most favourable location for conducting a business to
    • a. location advantage
    • b. packaging advantage
    • c. pricing advantage
    • d. communication advantage
57. Q10 | International division structure includes organization that has two main divisions which
    • a. Domestic division and international division
    • b. Product division and service division
    • c. Export division and import division
    • d. Fixed cost division and variable cost division Ans- (a) domestic division and international
58. Q11 | The product structure implies a structure where subsidiaries report to product division
59. Q12 control implies a control that is exercised when the strategy is being implemented in the organization
    • a. Concurrent
    • b. Fixed
    • d. implicit
60. Q13 | When organizations involve in the exporting of products, the responsibility of handling international operational is assigned to
    • a. Import dept
    • b. Product dept
    • c. Service dept
    • d. export dept
61. Q14 refers to an organizational structure where operations are organized as per the region or country 15 refers to a global structure in which functional and product expertise are integrated into teams 16 refers to a control that exercise before the strategy is implemented I the
    • b. Concurrent control
    • c. Feedback control
    • d. Fixed control 17 is also known as pre-control, preventive control, preliminary control or steering
    • b. Concurrent control
    • c. Feedback control
    • d. Fixed control 18 | Concurrent control is also called as
    • a. Screening control
    • b. Preventive control
    • c. Pre-control
    • d. Preliminary control

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