Bachelor of Management Studies (B.M.S.) SEM VI 2022 2023 Apr 2023 S ELECTIVE MARKETING INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 All Questions carry equal marks
2. Q3 Figures to the right indicate full marks Fill in the blanks with appropriate option: (any 8) (8) refers to exporter viewing international marketing as secondary to domestic
3. Q2 Direct Exporting means exporting the products
   • a. by joint venture b. through middlemen c. through franchising
   • d. by the manufacturer himself
4. Q3 is horizontal expansion of a firm
   • a. Merger b. Diversification — c. Combination d. None of these
   • a. initial entry in foreign market b. large scale imports
   • c. expansion of domestic marketing d. none of these
5. Q5 Entering a new price slot and a new market segment is called line
   • a. Stretching b. down c. filling d. all of these
   • a. Target b. Value c. Discount d. None of these
6. Q7 structure violates principle of Unity of command
7. Q8 Differentiation indicates that the product is
   • a. unique b. standard c. common d. all of these
   • a. audit b. evaluation c. functional d. none of these
8. Q10 The International Finance Corporation, an affiliate of the World Bank, was established in State whether the following statements are true or false: (any 7) (7)
9. Q1 Dumping is a fair practice for entry in foreign market
10. Q2 In ethnocentric orientation, an exporting firm believes that every country is unique and needs a different approach to match its culture and social norms
11. Q3 Trade barriers are supportive to the growth of international trade
12. Q4 Licensing is a term used to describe the exchange of the products and services for other products
13. Q5 EU is the international organization that oversee the global financial system by following the
14. Q6 Packing refers to the transport of container
15. Q7 Segmentation according to life cycle stage, age, occupation is known as behavioural segmentation
16. Q8 A compound duty is a flat sum per physical unit of the commodity imported or exported
17. Q9 Culture prescribes the kinds of behaviour considered acceptable in a society
18. Q10 Feed-forward control exercises a control, when the strategy is implemented in an organisation
19. Q2 a. Define International Marketing. Explain the different orientations of international
20. Q2 b. What is trading blocs? Explain any two trading blocs of international trade. What are the Needs for conducting international marketing research (08) 7 marks
21. Q2 d. What are the elements of culture? 7 marks
22. Q3 a. Explain International Product Life Cycle. 8 marks
23. Q3 b. Explain the steps for planning International Promotional Campaigns 7 marks
24. Q3 c. What is the need for developing international strategies? 8 marks
25. Q3 d. What are the features of international service marketing? 7 marks
26. Q4 a. Explain the Economic Environment of International Markets. 8 marks
27. Q4 b. How to control international marketing operations by using modern techniques 7 marks
28. Q4 c. Explain any four types of international market entry methods 8 marks
29. Q4 d. What are the benefits of international Marketing? 7 marks
30. Q5 a. What is the role of packaging and labelling in international market? 8 marks
31. Q5 b. Explain the factors influencing selection of International Distribution Channel 7 marks
32. Q5 C. Write short notes on: (any 3) 15 marks
33. Q2 Legal Environment
34. Q3 Service Culture
35. Q4 Grey Market
36. Q5 Tariff barriers (any five)

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