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Home / Question Papers / Bachelor of Management Studies (B.M.S.) / SEM VI / 2019-20 / Oct 2019-20 - ELECTIVE MARKETING INTERNATIONAL MARKETING

Bachelor of Management Studies (B.M.S.) SEM VI 2019 20 Oct 2019-20 ELECTIVE MARKETING INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

T.Y.BMS SEM VI OCT.19 (CBSGS) (75 25) (R 2017) ELECTIVE MARKETING INTERNATIONAL MARKETING (PC 73904) (PD 31 OCT.19).pdf
SEM VI · 2019-20 · 250 KB · 1 May 2025

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Older exam Oct 2019-20 - FINANCE INDIRECT TAXES Semester-end · 2019 20 → Newer exam Oct 2019-20 - ELECTIVE HUMAN RESOURCE HUMAN RESOURCE PLANNING AND INFORMATION SYSTEM Semester-end · 2019 20 →

Questions asked in this paper

  • (2) Figures to the right indicate full marks
  1. Q1 Answer any 2 of the following : 15 marks
  2. Q1 What is meant by international marketing? Discuss the importance of international marketing for an economy
  3. Q2 Discuss the types of tariff & non tariff barriers in international trade
  4. Q3 Discuss the modes of entering international markets
  5. Q2 Answer any 2 out of 3: 15 marks
  6. Q1 Explain the impact of political & legal factors on international marketing
  7. Q2 Discuss Hoftsede’s dimensions of culture
  8. Q3 Identify the phases of international product life cycle
  9. Q3 Answer any 2 out of 3: 15 marks
  10. Q1 Discuss the strategies of pricing in international marketing
  11. Q2 Identify the role of packaging in international marketing
  12. Q3 What are the factors influencing international distribution
  13. Q4 Answer any 2 out of 3: 15 marks
  14. Q1 Discuss the procedure of preparing international marketing plan
  15. Q2 Explain the difference between domestic & international marketing
  16. Q3 Discuss the process of international marketing research
  17. Q5 Write short notes on any 3: 15 marks

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