Bachelor of Mass Media (B.M.M.) SEM VI 2018 19 April 2018-19 JOURNALISM NEWS MEDIA MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Question no 1 is compulsory
2. Q2 Figures to the right indicate full marks
   • A. Explain the importance of Foreign Direct Investment in print and electronic media in
3. Q1 B. The growth of information technology has made Integrated Marketing Communications (IMC) vital to marketing efforts of a Comment Cross media ownership is the the industry. Elucidate with examples 2B. Why is financial manageméiit important for organization?
4. Q3 A. Advertising is stream for media organizations. Comment
5. Q3 B.What is the organizational newspaper? role of the circulation
6. Q3 C.The trends and effects of globalization and-digitization of media are here to stay. Discuss 3.D. What are the various of ownership patterns in a newspaper organization? Discuss the advantages and disadvantages of any three 4, A. “Editorial Freedom should be used wisely and in public interest.” Comment
7. Q4 B. Explain the of the Department in a media organization
8. Q5 Write short notes three:
   • b) Network 18
   • c) Digital branding
   • d)Disruptive technology
   • e) Eenadu 15

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