Bachelor Of Mass Media (BMM) SEM VI 2019 20 Oct 2019-20 ATKT ADVERTISING AGENCY MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 Answer the following:
2. Q2 Explain the various Departments within an Advertising Agency 8 marks
   • b. Explain the Gaps mode! of Service Quality 7 Discuss various. types of Advertising. Agencies 8
   • d. Discuss various factors affecting Client-Agency Relationship. What are the issues involved in the client-agency relationship 7
3. Q3 Answer the following:
   • a. Explain how Advertising does pitching for gaining new clients? 8
   • b. the various functions of an Advertising Agencies 7
   • c. Explain various the various sources of Remunerations/ Income for the advertising
   • d. The account a consumer's representative. Discuss the statement. 7
4. Q4 Answer the following:
   • a. Discuss five elements of MECCAS models suggested in creating Ads. 8
   • b. Explain the importance of Marketing problem and Opportunities review in preparing
   • c. What is a Business Plan? Explain the various Stages in preparing a Business plan for
   • d. With the help of an example. explain how Marketing plan benefits. Discuss Targeting and Positioning. 7
5. Q5 Write short notes on any three of the following: 15 marks
   • a. Frequency and Loyalty
   • d. POP

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