Bachelor Of Mass Media (BMM) SEM VI 2019 20 Oct 2019-20 ADVERTISING AND MARKETING RESEARCH Question Paper - Mumbai University | munotes

Questions asked in this paper

• Figures to the right indicate full marks

1. Q1 a) Tihani foods is a Delhi based company and it wants to increase their presence and expand business in other metro cities of India. As a researcher you are requested to draw and suggest an appropriate research design, sampling method and research process to meet their goals. 15
   • b) i) Design a questionnaire to find out the attitude and preference by senior citizens on usage of cashless services. (Pay TM, Credit Card, Debit Card, BHIM, NEFT etc.) 8
   • ii) ‘Cyber games are a threat to young children and youth.” Write a report analyzing the validity of the statement. 7 2 (a) Explain the various methods of conducting copy research 8
   • (b) Write a note on physiological testing. 7 2 (a)Discuss any 3 types of primary data collection methods. 8
   • (b)Explain the various methods of conducting pricing research. 7
2. Q3 (a) Discuss the different projective techniques used in marketing research. 8 marks
   • (b)Write a note on product research. 7 3 (a) Explain Interview method used in research. 8
   • (b)Challenges to pre-testing. 7 4 (a) Mention the guidelines for devising a good questionnaire. 8
   • (b)Write a note on sources of secondary data. 7 4 (a) Explain the methods of concept testing. 8
   • (b)Discuss various types of probability sampling methods. 7
3. Q5 Explain Any3 of the following. 15 marks
   • (a) Focus group
   • (b) Panel research
   • (d) Hypothesis
   • (e) Slogan Testing Paper Subject Code: 55601 Advertising: Advertising and Marketing Research
   • ii) 9
4. Q2 art 2.39) sat Paper Subject Code: 55601 Advertising: Advertising and Marketing Research
   • F) THAT aS

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