Bachelor Of Mass Media (BMM) SEM VI 2018 19 April 2018-19 ADVERTISING AND MARKETING RESEARCH Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicates full marks

1. Q1 a) An international sports equipment and accessories brand is trying to widen it’s market in India by focusing mainly the youth. Suggest an appropriate research design and sampling method to facilitate their expansion plans. Explain the entire research process 15 marks
   • b) (i) Design a questionnaire for the launch of “Ola Restrooms”. 8
   • (ii) “Online streaming is eventually killing the single screening theatres” Write a report analyzing 7 the validity of the statement
2. Q2 a) Define Marketing Research? Point out the need and importance of marketing research 8 marks
   • b) Explain the various method for conducting Pricing research 7
3. Q2 a) What are the various conduct copy research? 8 marks
   • b) Write a detailed note on product research 7
4. Q3 a) Discuss any four methods of attitude measurements. 8 marks
   • b) What are the various projective technique marketing research? 7
5. Q3 a) Write a note on physiological testing 8 marks
   • b) Elaborate Qualitative and Quantitative research with suitable example? 7
6. Q4 a) Whatare the various Pre-testing methods 8 marks
   • b) Enumerate the role of neuroscience in advertising research 7
7. Q4 a) What is Sampling? Elaborate probability sampling method 8 marks
   • b) Write a detailed note on Branding research 7
8. Q5 Explain Any 3 of the following 15 marks
   • a) Hypothesis
   • b) Exploratory research
   • c) Focus group
   • d) Variables
   • e) Post testing Paper Subject Code: 55601 Advertising: Advertising and Marketing Research ii)
   • F) SMT FAT Paper Subject Code: 55601 Advertising: Advertising and Marketing Research

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