Bachelor Of Mass Media (BMM) SEM VI 2018 19 Nov 2018-19 ADVERTISING FIN.MGT FOR MARKETING AND ADVERTISING (OLD) Question Paper - Mumbai University | munotes

Questions asked in this paper

• Note — Attempt all questions subject to internal choice
• Figures to the right indicate marks

1. Q1 a. Discuss the scope of Financial Management. 8 marks
   • b. Mention some of the objectives of Financial Management. 7
2. Q2 From the following details of Deloitte& Co., prepare a Cash budget for three months
   • i. Balance of Cash on April Rs. 5,000
   • ii. 20% of sales realized in the month of sale. Remaining realized equally in two iii: Purchases are paid for in the following month Delay in payment of wages — half month Income from investment received in May Rs. 20,000 (15) Paper Subject Code: 55505 Advertising-Financial Management for Marketing & Advertising
3. Q2 a. Discuss the features, advantages and disadvantages of Equity shares and
4. Q3 a. submits the following details for 2016: Selling price of the quarter was Rs. 20 per product X and Rs. 30 for product Y and Rs Prepare a sales budget for the same quarter of 2017 assuming:
   • i. Product X - Sales quantity decreases by 10% and Sales price increases by 20%
   • ii. Product Y - Sales quantity increases by 10% and Sales price reduces by 20%
   • iii. Product Z— No change 3.a. What is a Break-even point? What are the assumptions on which Break-even analysis is 15
   • b. What are the different types of Leases? 4.The operating results of Varaha Ltd. are: Calculate: a. P/V ratio b. Break-even point c. Margin of safety in 2017 7
   • d. Profit when sales are Rs. 10 lakhs
   • e. Sales required to earn a profit of Rs. 2,00,000. 15
5. Q4 a. Discuss the factors determining the Working capital requirement of a company. 8 marks
   • b. What are the different types of Shares? 5.a. Classify the following on the basis of: (15) 7
   • A. Functions:
   • i. Exhibition expenses Paper Subject Code: 55505 Advertising-Financial Management for Marketing & Advertising
   • v. Factory supervision
   • B. Traceability to product:
   • i. Depreciation on office furniture
   • ii. Cloth used in a readymade garment
   • iii. Maida used in making Pasta
   • v. Secondary packaging
   • C. Change with respect to volume of output:
   • i. Factory insurance
   • ii. Cost of mango in aamras
   • iv. Wages of a carpenter in furniture making unit
   • v. Air-conditioning cost of showroom
6. Q5 Write short notes on any three: 15 marks
   • i. Angle of incidence
   • v. Wealth maximisation Paper Subject Code: 55505 Advertising-Financial Management for Marketing & Advertising
7. Q3 Gad : Debtors turnover and debt collection period Net Profit ratio t. Stock to working capital ratio Paper Subject Code: 55505 Advertising-Financial Management for Marketing & Advertising
8. Q2 wet
   • q. Traceability to product:
9. Q2 HIS Change with respect to volume of output:
10. Q3 wet Paper Subject Code: 55505 Advertising-Financial Management for Marketing & Advertising
11. Q3 Gad

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