Bachelor Of Mass Media (BMM) SEM VI 2017 18 Nov 2017-18 ADVERTISING LEGAL ENVIRONMENT ADVERTISING ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 (a) Laws are enacted by government to regulate advertising profession, explain In reference to: 9 marks
   • (ii) Indecent Representation of Women’s Act
   • (b) Two much acclaimed critics of advertising are Vance Packard & Naomi Wolf) 6
   • (i) Discuss the views of Vance Packard on “Motivational Research”
   • (ii) Naomi Wolf view on “Beauty Myth”
2. Q2 (a) Ethics needs to be maintained in Advertising, explain with reference to: 8 marks
   • (i) Surrogate and Subliminal advertising
   • (b) Explain how the following regulatory bodies maintain the ethical conduct in media. 7
   • (i) ASCI
   • (ii) AAAT
3. Q3 There are many governmental initiatives taken to protect the interest of Consumer. Explain With reference to resort to many Unfair Trade Practices, Explain in Reference to: (7) 8 marks
   • (1) Incomplete Description
   • (1) False Testimonials
   • Q.P.Code: 08051
   • (a) Non Governmental organization are playing a crucial role in maintaining the interest of the consumers, explain with reference to: 8
   • (b) Advertising need to be socially responsible. Discuss with reference to contemporary
4. Q5 Short Notes (Attempt any 3) 15 marks
   • 1) Puffery
   • 2) BIS
   • 3) Political Advertising
   • 5) Six Sigma
   • Q.P.Code: 08051
   • 2. TENT
   • H) FASS AAT g
   • 2) Naomi Wolf are “Beauty Myth”
   • Q.P.Code: 08051
   • 8. Puffery
   • 2. BIS

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