TYBMM Sem 6 Advertising Discipline Related Generic Digital Media Question Paper PDF 2026 - Mumbai University | munotes

Questions asked in this paper

1. Q2 Enumerate with relevant examples where ever necessary
2. Q3 Figures to the right indicate full marks Starbucks is a firm believer in LGBTQ+ rights. When the pride wave surged, Starbucks came forward and reinstated its belief through the #ExtraShotOfPride campaign. Starbucks joined hands with the Born This Way Foundation to raise $250K to support the LGBTQ+ community. Throughout the campaign, they shared quotes and stories of various Starbucks employees cherishing the pride spirit Based on the above case answer the following questions:
   • a) As a digital marketer enumerate the key advertising objectives for promoting this campaign. 5
   • b) Create a Facebook campaign for promoting the brand. 5
   • c) How would you use Instagram as a platform for promotion of the brand ? 5
3. Q2 a) Discuss the advantages and Principles of Digital Media briefly? 8 marks
4. Q2 b) Explain On Page Optimization in context to SEO. 7 marks
5. Q2 c) Discuss SEM in brief as an important aspect of Digital Media. 8 marks
6. Q2 d) Briefly explain Web analytics. 7 marks
7. Q3 a) E-mail marketing enhances better Reach in Digital Media Campaigns. Comment. 8 marks
8. Q3 b) Highlight the importance of Blogs in Digital-Media. 7 marks
9. Q3 c) Explain Affiliate Marketing and its purpose in Digital Media. 8 marks
10. Q3 d) Discuss Social media analytics with reference to Web Analytics 7 marks
11. Q4 a) Explain Google Adwords and what are they used for? 8 marks
12. Q4 b) Discuss Digital Security? Explain in brief. 7 marks
13. Q4 c) Explain Email marketing with help of its key concepts. 8 marks
14. Q4 d) Explain Programmatic Marketing briefly. 7 marks
15. Q5 Write Short Notes (Attempt any 3) 15 marks
16. Q3 CRABS in Email Marketing
17. Q4 Content Writing
18. Q5 Cyber ethics TIME: - 2.% Hours Marks:-75 NOTE: 1) All the question are compulsory subject to internal choice
19. Q2 Enumerate with relevant examples where ever necessary
20. Q3 Figures to the right indicate full marks $250K STAT Born This Way Foundation
21. Q3 UT
22. Q3 CRABS

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