Bachelor Of Mass Media (BMM) SEM VI 2017 18 April 2017-18 ADVERTISING LEGAL ENV. ADVERTISING ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2) Figures to the right indicate full marks

1. Q1 A Explain the relationship between self regulation, code of ethics and the legal environment in the media with reference to
   • i) Emblems and Names (prevention of improper use act)
   • ii) Drugs & Magic Remedies (Prohibition of Objectionable
2. Q1 B i) Examine Noami Woolf’s views on advertising and women in her book The Beauty Myth Examine Noam Chomsky’s views on Advertising and American polity and society. 5
3. Q2 A Explain the importance of ethics while advertising to- 8 marks
   • 1) Children and advertising Women and advertising
4. Q2 B 1) Write a note on the role of associations in laying down ethical conduct with a special focus on ASCI. 7
   • ii) Write a note on the role of Press Council of India
   • Q. P. Code: 36084
5. Q3 A i) Discuss the role of CGSI for consumer protection and education
   • ii) Examine the importance of Consumer protection Act in improving quality and standards of Indian products. 8
6. Q3 B 1) Examine the importance of intellectual property rights with special reference to the Copyright Act in India. 7
   • ii) Discuss the role of standardization bodies like Agmark and BIS
7. Q4 A i) List some of the unfair trade practices with a special focus on small print clarification and misleading comparisons. 8
   • ii) Write a note on international bodies like ISO and FDA
8. Q4 Bi) How does advertising influence society? Examine the social responsibility of advertising and the role of advertising as a moulder of opinion
9. Q4 Bii) Write a note on the law of defamation in India
10. Q5 Write short notes on any three of the following- 15 marks
    • Q. P. Code: 36084
    • 1) Wat
    • H) ar
    • (i) ata
    • ii) Bat
    • 2) 31) HI
    • Q. P. Code: 36084
    • 3) Mem AAT ii)
    • Q. P. Code: 36084 ii)
    • 4) ii) 7

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