Bachelor Of Mass Media (BMM) SEM VI 2019 20 Oct 2019-20 ADVERTISING FINANCIAL MANAGEMENT FOR MARKETING AND ADVERTISING Question Paper - Mumbai University | munotes

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1. Q2 Internal choices sub-questions are indicated
2. Q3 Use of Simple Calculator is allowed. Scientific calculators are not allowed
3. Q1 From the Income statement and the Balance Sheet of Marvel Ltd. calculate : 15 marks
   • c) Debtors turnover ratio and collection period
   • f) Debt-Equity ratio g) to Working Capital ratio Income statement for the year ended 31.03.2019 Balance Sheet as on 31.03.2019
4. Q1 CAPITAL EMPLOYED:
5. Q1 PROPRIETARY FUNDS: Reserves and surplus 5,00,000
   • u) TERM LIABILITIES :
   • i) — Fixed assets: Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
6. Q1 What is Financial Management and its goal? Explain its role in marketing and advertising. 15 marks
7. Q2 From the following details of Stark Industries Ltd. prepare a Cash budget for the three months ending on December, 2018 :
   • a) Balance of Cash on 30" September 2018 was = 3,00,000
   • b) Cash Sales were 25% of total sales. The collection pattern of the company from debtors was 60% in the month following the sale and balance in the further next
   • c) Delay in payment of wages was one month
   • d) Dividend on investment received in December = 1,00,000
   • e) Suppliers were paid after one month with a discount of 2.5%
   • f) Rent of = 60,000 was paid every month
8. Q2 a) the differences between Equity shares and Preference Shares? 8 marks
   • b) Describe the features of Debentures. 7
9. Q3 Shazam Ltd. submits the following details for 2018 : Selling prices of the products were : Prepare.a sales budget for the same quarter of 2019 assuming: 15 marks
   • a) The quantity of Product A increases by 15%, quantity of Product B decreases by 10% and quantity of Product C increases by 20% Selling price of Product A decreases by 10%, selling price of Product B increases by 20% and the selling price of Product C remains unchanged What is Working Capital? Explain its Operating Cycle. (08)
   • b) Explain the different types of Preference Shares. Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising 7
10. Q4 Thanos Ltd has given you the following information : You are required to Calculate : 15 marks
    • a) P/V Ratio
    • b) Fixed Cost
    • d) Margin of Safety for both years
    • e) Sales to earn a target profit of = 2,35,000
    • f) Profit when Sales are = 8,40,000
11. Q4 What is a budget? Discuss the different types of budgets prepared by a firm. 15 marks
12. Q5 a) Classify the following costs on the basis of Traceability to Product : 5 marks
13. Q1 duty on raw material
    • ii) Gorilla glass for a mobile phone manufacturer iv)
    • v) Carriage inwards
    • b) Classify the following costs on the basis of Behaviour Nature : 5
    • i) Office rent
    • v) Advertising
    • c) From the details given by Vision Ltd., calculate the Working capital required for 2019 based on the Operating Cycle method : Cost of Goods Sold for 2018 was = 30,00,000 Operating Cycle for 2018 was 60 days The Cost of Goods Sold for 2019 is estimated to increase by 20% and the Operating Cycle is expected to increase by 15 days. Minimum cash balance needed is Write short notes on Any Three : (15) Use of spreadsheets Sources of short term finance 5
14. Q4 analysis as a tool Features of Equity Share Capital Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising Debtors turnover ratio and collection period
    • t) Debt-Equity ratio Stock to Working Capital ratio Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
15. Q2 am Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising A VT AT SA VAT 20% al ae H TAT 20% are ald
16. Q3 A) Goad (Traceability to Product) Gara : (o&) Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
17. Q2 Ga ‘Operating Cycle’ the

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