Bachelor Of Mass Media (BMM) SEM VI 2018 19 April 2018-19 ADVERTISING FINANCIAL MGT. FOR MARKETING AND ADVERTISING Question Paper - Mumbai University | munotes

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1. Q2 Internal choices sub-questions are indicated
2. Q3 Use of Simple Calculator is allowed. Scientific calculators are not allowed
3. Q1 From the following Income statement and position statement for the year ending 2018, calculate the following : 15 marks
   • c) Stock to Working Capital ratio d) Proprietary Ratio
   • q) Debtors turnover ratio and collection period Income statement for the year ending 31-12-2018 Less : Cost of Goods sold 2,46, 850 Position statement as on 31-12-2018 Application of Funds Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
4. Q1 State and explain the goals and functions of finance bring out the inter between finance and marketing 15 marks
5. Q2 From the following data prepare a cash budget for the period April, May and June
   • a) Income from investments =20,000 received quarterly in April, July etc
   • b) Out of monthly Wages 25% is paid in arrears next month
   • c) Purchases are paid in the month following the month of supply
   • d) Out of sales, 20% is realised in the month of sales. Balance received in two
   • e) Cash in hand on 1“ April 2019 was =20,000
6. Q2 What is working capital? State the factors influencing the determination of working 15 marks
7. Q3 From the following information provided for the second quarter of 2019, prepare Sales budget for the third quarter of 2019 for three products P, Q and R after considering the 15 marks
   • a) Product P,Q and R were sold during the second quarter at a price of =18 and
   • b) During the third quarter sales quantity of product P is expected to increase by 20 % that Q is expected to decrease by 15% and that of R is expected to increase by 8%
   • c) During the third quarter it has been decided to increase the selling price of P by 10%. Decrease the Selling price of Q by 10 % and not to change the selling price
   • a) What factors are considered for the preparation of a film budget? Briefly write about the types of Debentures. (07) Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising 8
8. Q4 a) Draw a specimen Break Even chart and mark Break-Even Point, Fixed Cost Variable Cost angle of incidence 5 marks
   • b) produces and sells 100 units of product A per month at 20. each. The variable cost per unit is per unit and fixed cost is =400 per month : 10
   • a) P/V Ratio b) Break-Even Sales in units
   • c) Break-Even Sales Value d) Margin of Safety It is proposed to reduce the selling price by 20%. Find the additional sales required to earn the same profit as before
9. Q4 a) Briefly write about the advantages of Spreadsheets. 7 marks
   • b) State the advantages of term loans. 8
10. Q5 a) A trader has the following balances on 01-01-2019 Cash creditors Receivable Estimate his gross working capital and net working capital as on that date 5 marks
    • b) Classify the following costs on the basis of their “behaviour to change’ in volume: 5
11. Q1 duty on raw materials
    • v) salary
    • c) Classify the following on the basis of functions : 5
12. Q1 outwards
    • ii) Repairs to plant and machinery
    • iv) and lighting
    • v) and stationery Write short notes on Any Three : (15)
13. Q1 Types of Preference shares 2). Short term sources of finance
14. Q3 Limitations of ratio analysis
15. Q4 Types of budgets 5). Importance of Operating Cycle Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising Stock to Working Capital ratio Proprietary Ratio Debtors turnover ratio and collection period Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
    • H) Act
    • S) 20% ta
16. Q2 Wad IS Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising Angle of incidence
    • a) Up Hed
17. Q31 P/V Ratio Break-Even Sales in units Break-Even Sales Value Margin of Safety @) ‘Behaviour to change’ : (o&)
18. Q4 Operating Cycle

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