Bachelor Of Mass Media (BMM) SEM VI 2020 21 2020-21 Digital Media Advt Eng Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 All questions are compulsory
2. Q3 Each question carries 2 marks
3. Q4 Total questions - 25 marks
4. Q5 Total marks- 50 marks
5. Q6 Time - 1 hour
6. Q4 of the following is most likely to get attention on Facebook? * 2 points
7. Q5 advertising has some weaknesses because * 2 points It can not reach global audience It is not emotive It does not deliver good targeted reach It is not easy to track
8. Q6 marketing to-date is most successful among * 2 points
9. Q7 for * 2 points
10. Q8 5.New media is a future of * 2 points
11. Q9 6.Howcan you build a robust LinkedIn profile that will lead people to you? 2 points Write a dazzling About/Summary section. Tell your personal brand story A black and white profile picture
12. Q10 7 common form of outdoor advertising is * 2 points Advertising on taxis Advertising on bus backs
13. Q11 8. website functions, which are the most important? * 2 points Capturing email addresses of visitors information on every page
14. Q12 page engine optimization refers to _* 2 points each page of a website for design amount of links coming into your website The number of search engine sites a website promote a business with social media is_ _* 2 points your company, services, and products many contacts as possible Offer a lot of helpful potential clients to visit your website
15. Q14 11. The best way to improve search engine ranking is with * 2 points Having at least 500 words on the page a lot of graphics per page
16. Q15 12. the example of business-to-business services offered by Google 2 points which gains advertising revenue
17. Q16 13. Any criminal activity associated with a computer * 2 points section of IT Act deals with Cyber terrorism? * 2 points
18. Q18 15. The logo of the Apple Corporation is an example of which of 2 points
19. Q19 used by the FBI in the investigation of computer crime is 2 points
20. Q20 17. The group that is most likely to be behind a computer security breach 2 points
21. Q21 of the following is the most viral section of the internet? * 2 points
22. Q22 19. Try to keep your passwords without meaning so 2 points attack becomes almost impossible to perform successfully
23. Q23 20.What is the punishment for hacking of computers? * 2 points upto Three year imprisonment or upto 10 lakh rupees penalty or both upto Three year imprisonment or upto 5 lakh rupees penalty or both upto Three year imprisonment or upto 2 lakh rupees penalty or both
24. Q24 has LinkedIn become the best tool for personal branding? * 2 points Because it is a social network Because it is easy to use Because customers have always preferred the "human touch" to corporate caress Because it bases more creating job opportunities
25. Q25 22.Many social media sites and services provide for 2 points
26. Q27 creating a campaign, you can choose to target mobile OS users 2 points
27. Q28 terms of Facebook's ranking algorithm, what does refer points How long a company profile has been active A user's familiarity with Facebook How closely a viewer is related to a creator A profile's content-to-like ratio This content is neither created nor endorsed by Google

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