Bachelor Of Mass Media (BMM) SEM VI 2018 19 Nov 2018-19 ADVERTISING FINANCIAL MGT. FOR MARKETING AND ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

• Note — Attempt all questions subject to internal choice
• Figures to the right indicate marks

1. Q1 From the Income statement and the Balance Sheet of Suraj Ltd. calculate: 15 marks
   • a. Proprietary ratio
   • b. Current ratio
   • c. Creditors turnover ratio and credit payment period Income statement for the year ended 31.03.2018: Less: Cost of goods sold 12,00,000 Note: Purchases for the year were Rs. 10,00,000 Balance Sheet as on 31.03.2018:
2. Q1 CAPITAL EMPLOYED:
   • i. PROPRIETARY FUNDS: Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
   • i. Fixed assets:
3. Q1 a. Discuss in detail the objectives of Financial Management. 8 marks
   • b. List out the areas in which Marginal Costing techniques are applicable. 7
4. Q2 From the following details of Taj & Co., prepare a Cash budget for four months Sep The relevant details are as follows:
   • i. Balance of Cash on 1%t September 2017. Rs. 1,00,000
   • ii. The period of credit was: Debtors — 50% in the month following the sale and the remaining in the second month following the sale & Creditors - 1 month
   • iii. Delay in payment of expenses — half month
   • iv. Dividend on investment received in November Rs. 50,000 Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising 2.a. What are the different type of preference shares? 8
   • b. Describe the features of Debentures. 7
5. Q3 submits the following details for 2017: Selling price of the products were: Prepare a sales budget for the same quarter of 2018 assuming:
   • i. In April the sales quantity of all the three products increases by 10% but Selling price per unit is the same for all products
   • ii. In May, sales quantities are the same but selling price per unit of all the three products reduces by 10%
   • iii. No change in June. 15
6. Q3 a. What is lease finance? What are the differences between Operating Lease and Finance
   • b. What is a spreadsheet? Mention a few advantages. 5
7. Q4 The relevant details of a company are: The company sold 20,000 units. Selling price per unit Rs. 200. Variable cost per unit Rs. 150 Calculate:a. P/V ratio b. Break-even point c. Margin of safety
   • d. Profit when sales are Rs. 5 lakhs
   • e. Sales required to earn a profit of Rs. 30,000. 15
8. Q4 Discuss the factors determining the Working capital requirements of a company 5.a. Classify the following on the basis of: 12
   • A. Functions:
   • ii. Shops and establishment license
   • iv. Maintenance expenses of Machinery
   • B. Traceability to product:
   • i. Labour charges paid to a goldsmith in a jewellery workshop Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
   • iii. Customs duty on raw materials
   • C. Change with respect to volume of output:
   • i. Depreciation of office furniture
   • ii. Cost of Raw material
   • iv. Overtime paid to workers
   • b. Calculate Gross Current Assets and Working capital from the following details of Sony &
9. Q5 Write short notes.on any three:
   • i. What are the two approaches to Marketing Budget?
   • ii. Make a graph showing the BEP and angle of incidence
   • iii. Assumptions of Break-even analysis
   • iv. Positive and Negative Working capital
   • v. Features of Equity share capital Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising Please check whether you have got the right question paper Creditors turnover ratio and credit payment period Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising
10. Q3 Uh Ro Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising Traceability to product : Change with respect to volume of output :
11. Q3 wat Paper Subject Code: 55605 Advertising: Financial Management for Marketing and Advertising

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