Bachelor Of Mass Media (BMM) SEM VI 2017 18 Nov 2017-18 ADVERTISING THE PRIN. PRACTICE OF DIRECT MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q2 All questions carry equal marks
2. Q3 Use of simple calculator is allowed
3. Q4 Give suitable examples and diagrams wherever necessary
4. Q1 Prepare a Direct Marketing Plan for (ANY ONE) 15 marks
   • a. Camera
   • b. Pizza outlet Keeping in mind the following steps
   • i. Product Offering
5. Q2 Calculate a Life Time Value (LTV) of Mr. Bhatt as on 2011 in the following given data: 15 marks
6. Q1 All figures in the table are in Rupees
7. Q2 The rate of interest on loan is 10%
8. Q2 a. Customer Relationship Management (CRM)? Explain its importance. 7 marks
   • b. Explain Online Marketing? Bring out the various challenges of Online Marketing. 08 Answer the following:
   • a. What is Direct Marketing? Explain the decision variables in Direct Marketing. 07 Explain the term Integrated Marketing Communication (IMC). Highlight the steps of designing
   • a. Explain the different types of Catalogue used by a Direct Marketer. 07
   • b. What is Database? Explain the various sources of Internal & External database. 08 Answer the following
   • a. is Customer Profiling? Why a marketer uses Customer Profiling for marketing its products and What are the tools Direct Marketing? 08
   • a. the various reasons for the growth of Direct Marketing. 07 What is List? Explain the different types of List. 08 Write Short Notes on : (Any Three) 15
   • a. List Vendor Cross Selling and Up Selling
   • c. Email and Internet used in Direct Marketing
   • d. Approaches of Direct Marketing
   • e. Marketing Mix OF20BDB8E2502FE06692B79F2D6B27CA
   • Q.P. Code : 06170
9. Q2 Areal OF20BDB8E2502FE06692B79F2D6B27CA
   • Q.P. Code : 06170 OF20BDB8E2502FE06692B79F2D6B27CA

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