Bachelor Of Mass Media (BMM) SEM VI 2019 20 Oct 2019-20 ADVERTISING LEGAL ENVIRONMENT AND ADVERTISING ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2) Figures to the right indicate full marks

1. Q1 A) Explain the relationship between self regulation, code of ethics and the legal environment in the media with reference to
   • 1) Emblems and Names (prevention of improper use act)
   • 11) Copyright Act. 10
   • B) i) Examine Naomi Woolf’s views on advertising and women in her book The Beauty
   • ii) Examine Jean Kilbourne’s views on Advertising and American society. 05
2. Q2 A) Explain the importance of ethics while advertising to- 8 marks
   • 1) Children and advertising
   • B) i) What is Defamation? Explain with reference to Advertising
   • ii) What is RTI? Explain with examples
3. Q3 A) i) Discuss the role of CGSI for consumer protection and education Examine the importance of Essential Commodities Act to protect consumer interests Discuss the role of standardization bodies like: li) AGMARK and Six Sigma
4. Q4 A) List some of the unfair trade practices with a special focus on: Small print clarification and misleading comparisons. 08
   • B) Discuss in detail important socio-economic criticisms of advertising. 07
5. Q4 C) How does advertising influence society? Examine the social responsibility of advertising and the role of advertising as a moulder of opinion and values. 15
6. Q5 Write short notes on any three of the following- 15 marks
   • a) Contempt of Court
   • b) Political advertising
   • d) Rights of consumers
   • e) Press Council of India Paper Subject Code: 55603 Advertising: Legal Environment and Advertising Ethics
   • i) of ii) Paper Subject Code: 55603 Advertising: Legal Environment and Advertising Ethics

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