Bachelor Of Mass Media (BMM) SEM VI ATKT ADVERTISING THE PRINCIPLES AND PRACTICE OF DIRECT MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Prepare a Direct Marketing plan for ANY ONE 15 marks
   • a. Fitness Band Keeping in mind the
   • 2. Lead generation
   • 3. Database development :
2. Q2 a. Calculate the Life Time Value for Ms. Jain & Jain as on March 2012 from the following given data Note: 1. All Figures in the table are in Rupees — =
3. Q2 b. Explain the advantages and disadvantages of Direct Marketing. 8 marks
4. Q2 c. Write a detailed note on LTV The Frinciples and Practice of Direct Marketin
   • P.Code:3404
5. Q3 Answer the following (IMC). Explain the tools of IMC. (08)
   • a. Define Integrated Marketing Comm 9
   • b. What is a Database? Discuss the steps
   • c. What is list? Explain various types of list. roaches of di 8
   • d. What is direct marketing? Explain the different apP irect marketing. 7
6. Q4 Answer the following
   • a. What are the strategies of Relationship 8
   • b. What are catalogues? Explain the different types of catalogues? 7
   • c. What are the various methods or techniques of direct marketing? 8
   • d. Explain the importance of Customer Relationship Management (CRM) QS. Write short note on (ANY THREE) (15) 7
   • a. Economics of Direct Marketing
   • b. Cross selling and Up selling
   • d. Data enhancement
   • e. List Vendors the Principles and Practice of Dire t Marketi at) (IMC) ara at) (Relationship Marketing) Subject Code: $5609 Advertising: The Principles and Practice of Marketing,
   • Q.P.Code:34049

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