Bachelor Of Mass Media (BMM) SEM VI 2017 18 May 2017-18 NEWS MEDIA MGT Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2) Figures to the right indicate full marks

1. Q1 A. As a marketing head of your newspaper, what measures would you initiate to rescue your publication from persistent losses due to competition from the online media? Chalk out a plan for profitability keeping in mind the financial resources is scarce? 15
2. Q1 B. What type of ownership pattern is best suited for today’s media organizations? Give reasons for the same. 15
3. Q2 A. In what ways can a public relations department help in boosting the image of the news
4. Q2 B. Explain the role of the editorial department in a newspaper organization. 7 marks
5. Q3 A. ‘The editorial desk should be free from management’s control.’ Discuss the importance of this statement with reasoning. 8
6. Q3 B. As an HR manager, what are the various aspects that would be looked in to while recruiting media personnel? What would be the qualities the HR would seek in a journalist and a
7. Q3 C. What impact has online media had on the newspaper and broadcast media industry? 8 marks
8. Q3 D. Write in detail the expansion of Sky Network in India. What are the important features of the Companies Act 2013? 15 What measures can be taken to reduce the burden of the financial department in a newspaper organization? How important is the role of the Finance department head to keep the costs to a minimum? 15 Write Short Notes. (Any 3) 15 FDI in print media 7 marks
   • 2. A case study of Eenadu
   • 3. Network 18
   • 4. Scope of online advertising
   • Q.P.Code: 36649 Time: 2Hrs. 30 Mins Marks :75
   • Q.P.Code: 36649
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