Bachelor Of Mass Media (BMM) SEM VI 2017 18 Nov 2017-18 ADVERTISING FIN. MGT.FOR MARKETING ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

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• N.B: 1. ANSWER ALL QUESTIONS SUBJECT TO INTERNAL CHOICE
• 2. MARKS ARE INDICATED TO THE RIGHT

1. Q3 USE OF SIMPLE CALCULATOR IS PERMITTED
2. Q1 From the Income statement and the Balance Sheet of Tejas Ltd. Calculate: Income statement for the year ended 31.03.2016 : Less: Cost of goods sold : COST OF GOODS SOLD 7,00,000 Balance Sheet as on 31.03.2016: 15 marks
   • i. PROPRIETARY FUNDS:
   • Q.P. Code :06795
3. Q1 in detail the objectives of Financial Management. 15 marks
4. Q2 the following details of Amar & co., prepare a Cash budget for three months Jan to March 15 marks
   • i. Balance of Cash on Jan. Rs. 25,000
   • ii. The period of credit was : Debtors — 2 months
   • iii. Discount to Debtors 2%; Discount by Creditors 5% Delay in payment of wages — half month Share transfer fees received in March Rs. 10,000 The relevant details are as follows:
5. Q2 a) What are the different types of preference shares? 8 marks
   • b) Describe the features of Debentures. 07
   • Q.P. Code :06795
6. Q3 a) submits the following details for 2016: Selling price of the quarter was Rs. 50 per product A and Rs. 40 for product B and Rs. 10 for Prepare a sales budget for the first quarter of 2017 assuming: 10 marks
   • i. A- Sales quantity increases by 10% and Sales price reduces by 20%
   • ii. | Product B- Sales quantity reduces by 10% and Sales price increases by 20%
   • iii. | Product C- sales quantity increases by 10%. No change in selling price
   • b) The following are the details of Dollar Ltd. Pertaining to the year 2016: 05 Total sales for the year Rs. 50, 00,000. The working capital required was Rs. 25, 00,000. Calculate the amount of working capital that will be needed for the year 2017 if sales is expected to
7. Q3 a) What is lease finance? What are the differences between Operating leases and Finance Lease? 10 marks
   • b) What is a spreadsheet? Mention a few advantages. 05
8. Q4 operating results of a company for the last two years are: Calculate: a. P/V ratio b. Break even point c. Margin of safety in year II 15 marks
   • d. Profit when sales are Rs. 5 lakhs
   • e. Sales required to earn a profit of Rs. 30,000
9. Q4 the factors determining the Working capital requirement of a company. 15 marks
10. Q5 a) Classify the following on the basis of : 10 marks
    • A. Functions: Maintenance expenses of Machinery Fuel and oil
    • B. Traceability to product :
    • i. Labour charges paid goldsmith in a jewellery workshop
    • iii. Customs duty on raw materials Cost of maida in preparation of samosas
    • Q.P. Code :06795
    • b) Calculate Gross working capital and net working capital from the following details regarding Adi &
11. Q5 Write short notes on any three of the following: 15 marks
    • b. Costs in a film budget
    • c. Fixed cost and variable cost
    • d. Relationship between finance and marketing functions
    • e. Factoring
    • Q.P. Code :06795 Please check whether you have got the right question paper
    • Q.P. Code :06795
12. Q3 2%; YE 4%
    • Q.P. Code :06795
    • q) HA? AM. 4
13. Q3 30,000/- aT
    • Q.P. Code :06795
14. Q3 FAM we
15. Q3 (Marketing)

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