TYBMM Sem 6 Advertising Advertising and Sales Promotion Question Paper PDF 2026 - Mumbai University | munotes

Questions asked in this paper

1. Q1 Case Study Protinex- Serving Nutrition for more than 65 years Protinex has consistently been delivering protein nutrition to its customers and is well known for its reliability. Having a reputation of providing good optimal nutrition, and ensuring the all-round development of people, it now wishes to relaunch itself by introducing different flavors in attractive a_ Analyze the situation and suggest various consumer-oriented sales promotion techniques the (05) b Conduct a SWOT analysis for Protenix. (05) c Design a viral marketing campaign for launching new flavors of the protein shake. (05)
2. Q2 Answer the following a__ Discuss the various challenges faced in implementing sales promotion. (08) b Explain Push & Pull strategies? Discuss which strategy suits best for Dominos as abrandin (07) c Discuss the factors leading to increase in sales promotion activities. (08) Explain in detail any 3 psychological theories used by marketers during the sales promotion (07)
3. Q3 Answer the following Discuss the various Trade oriented sales promotion techniques that are used to influence (08) retailers and traders b Elaborate on the various short-term effects of sales promotion? (07) Cc Discuss the role of media and timing in the success of a sales promotion campaign. (08) the different strategies adopted for budgeting of sales promotion. (07) Paper Subject Code: 55335 Advertising: 4) Advertising and Sales Promotion
4. Q4 Answer the following data- the secret weapon behind loyalty programs.” Discuss. (08) b gamification drive towards customer loyalty programs? Support your answer with (07) c Design a sales promotion campaign for an upcoming brand of Holiday Club. Mention the (15) target audience, positioning strategy & loyalty programs the club could use
5. Q5 Write Short Notes on (Any 3) b of sales promotion on customer purchase c Sales meetings and Training Paper Subject Code: 55335 Advertising: 4) Advertising and Sales Promotion 15 marks
   • 1. Q1is compulsory
   • 2. Q2 to Q5 have options within questions
   • 3. Draw aneat diagram along with examples wherever applicable
6. Q1 Case Study A HAT AT SAT (05)
7. Q2 Answer the following
8. Q3 Answer the following Paper Subject Code: 55335 Advertising: 4) Advertising and Sales Promotion
9. Q4 Answer the following
10. Q5 Write Short Notes on (Any 3) 15 marks

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