Bachelor Of Mass Media (BMM) SEM VI ATKT ADVERTISING FINANCIAL MANAGEMENT FOR MARKETING ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

• \ \ Note — Attempt all questions subject to internal choice
• Figures to the right indicate marks

1. Q1 a. Discuss the scope of Financial Management. 8 marks
   • b. Mention some of the objectives of Financial Management. 7
2. Q2 From the following details of Co., prepare a Cash budget for three months of sales realized month of sale. Remaining realized equally in two i Purchases are in the following month payment of wages month from investment received in May Rs. 20,000 (15) / Subject Code: 55505 Advertising-Financial Management for Marketing & Advertising
3. Q2 a, Discuss the features, advantages and disadvantages of Equity shares and df 3. a. ACompany submits the following details for 2016: a Selling price of the quarter was Rs. 20 per product X and Rs. 30 for product Y and Rs Prepare a sales budget for the same quarter of 2017 assuming:
   • i. Product X - Sales quantity decreases by 10% and Sales price increases by 20%
   • ii. Product - Sales quantity increases by 10% and Sales price reduces by 20%
   • iii. Product Z— No change 3.a. What is a Break-even point? What are the assumptions on which Break-even analysis is 15
   • b. What are the of 4.The of Break-even point c. Margin of safety in 2017
   • d. Profit when sales are Rs
   • e. Sales required to earn.a profit of Rs. 2,00,000. 15
   • a. factors determining the Working capital requirement of a company. 8
   • b. What are the different:types of Shares? 5.a. Classify the basis of: (15) 7
   • A.-Functions:
   • i. Exhibition expenses
   • v. Factory supervision ch B. Traceability to product:
   • i. Depreciation on office furniture
   • ii. Cloth used in a readymade garment NOX iii, Maida used in making Pasta
   • v. Secondary
   • C. Change with respect to volume of output:
   • i. Factory insurance
   • ii. Cost of mango in aamras
   • iv. Wages of a carpenter in furniture making unit
   • v. Air-conditioning cost of showroom
4. Q5 Write short notes on any three: Angle of incidence 4 15 marks

Read from the scan above, so a character or two may differ. The scan is the original.