Bachelor Of Mass Media (BMM) SEM VI 2017 18 May 2017-18 PRINCIPAL PRACTICE OF DIRECTIOTOR Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All questions are compulsory
2. Q2 Give suitable examples and diagrams /figures where necessary
3. Q3 Use of simple calculator is permitted
4. Q4 All questions carry equal marks Prepare a Direct Marketing plan for ANY ONE (15)
   • a. Tea Cafe
   • b. Bags Keeping in mind the following
5. Q1 Product offering
6. Q2 Lead generation
7. Q3 Database development Calculate the Life Time Value for Mr. Jack & Jones as 2013 from the following given Note: 1. All Figures in the table are in Rupees
8. Q2 Discount is 10%
9. Q2 b. Write a note on Scope of telemarketing Explain LTV and.its uses (07) 8 marks
   • Q.P.Code:34048
10. Q3 Answer the following
    • a. Database management plays a crucial role for marketers. Explain the advantages and disadvantages of a bureau. (08)
    • b. Highlight the various reasons for the growth of direct marketing? 7
    • c. What are the various methods or techniques of direct marketing? 8
    • d. Distinguish between Mass Marketing verses Direct Marketing with examples? 7
11. Q4 Answer the following
    • a. What are catalogues? Explain the different types of catalogues. 8
    • b. Explain Relationship Marketing. What are the Characteristics of Relationship
    • c. What are lists? Explain various types of list. 8
    • d. Discuss the importance of market segmentation in Direct marketing 7
12. Q5 Write short note on (ANY THREE) 15 marks
    • d. Types of approaches
    • e. Cross selling and Up selling
    • Q.P.Code:34048
    • W. 3) TAT :- (3's)
    • W. ATA ATT 2033 3
    • Q.P.Code:34048
    • B) (LTV) Ara
    • S) Market Segmentation (‘9)

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