Bachelor Of Mass Media (BMM) SEM VI 2020 21 2020-21 AMR AD ENG Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Attempt only 40 out of 50 questions Each Question 1.5 Mark
2. Q2 Student ID:
3. Q3 Student Seat No
4. Q5 1. Literature review is Recap of the study ecaluation of the research simple summary of the research 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
5. Q6 2.Detail blueprint of research is called
6. Q7 3. _ research deals with understanding of the science, art and technology of enclosing or protecting products for distribution, storage, sale and
7. Q8 4. research is the gathering of primary data by watching people 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
8. Q9 objective of _ research is to gather preliminary information that will help define the problem and suggest hypotheses
9. Q10 6.which of the following are not categories of marketing research? sales and distribution research
10. Q11 7 What are the two major advantages of collected data through telephone Cost and speed of data collection cost and responses rate sample control and speed of data collection Control of interviewer effects and quantity of data collected 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
11. Q12 testing is also Known as
12. Q13 of the following is a qualitative research technique?
13. Q10 As part of a university project, Amit stood outside a cinema and counted the people going in. He recorded men, women and children separately and noted how many were in each group. Which research technique was he using? 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020 method is one of the most widely-used quantitative methods in
14. Q16 called pre-assumption of the expected result of the research
15. Q17 defined as an in-depth study of an individual or group of 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
16. Q18 of the following statements is correct when designing a Keep the questions long and detail Keep the questions short to ensure the survey is completed Avoid 'closed' questions
17. Q19 whose validity is tested on the basis of a sample is called?
18. Q20 the purpose of doing research? to identify problem to copy data to data testing
19. Q21 is the need for Product Research? Quick and correct decision making Planning and execution of marketing plan To understand taste and preferences 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
20. Q22 of the one is the methods of Packaging Research:
21. Q23 19. _ type of concept testing represent product ideas that are presented to consumers in verbal or visual form:
22. Q24 20. test is an example of an advertising campaign between competitors namely Pepsi and Coca-Colaas the two are considered at one 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
23. Q25 you have an incomplete list of the population you may not be able to sample every member of the
24. Q27 sample have an equal chance of getting selected 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
25. Q28 is involved in "purposive sampling"? Using a random numbers table to select a representative sample of people Deciding on a sampling strategy early on and pursuing it relentlessly Strategically selecting respondents who are likely to provide relevant data
26. Q29 25. Taking every tenth or twentieth name from alist is example of
27. Q30 good research aims at betterment of society theories and principles 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
28. Q31 27. Which of the following is a disadvantage of qualitative interviewing relative to participant observation? It has a more specific focus It is more ethically dubious, in terms of obtaining informed consent It may not provide access to deviant or hidden activities It does not allow participants to reconstruct their life events
29. Q32 ___ is always placed after completion of the thesis
30. Q33 29. is most likely to yield quantitative data In-depth interviews
31. Q34 30. Which of the following is not an advantage of content analysis? It allows us to observe otherwise inaccessible populations at first hand It is a transparent technique It allows us to track changes in media representations over time It is a non-reactive method 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
32. Q35 question bank is a useful resource for: Studying the way questions have been successfully used in previous surveys Stealing other people's questions without their permission Learning more about your topic so that you can devise leading questions learning about subject related to questions
33. Q36 32. Quantitative content analysis is an approach that aims to: Objectively and systematically measure the content of a text Engage in a critical dialogue about ethical issues in research
34. Q37 33. The split-half method is used as a test for:
35. Q38 group interview their are One interviewer and one interviewee More than one interviewer and one interviewee One interviewer and more than one interviewee More than One interviewer and more than one interviewee 8/20/2021 ADVERTISING AND MARKETING RESEARCH SEM VI- ENG- 2020
36. Q39 35. Which of the following is non-probability sampling?
37. Q40 36.Which ONE of the following is a specifically relevant with reporting pre-tests of advertising research? respondents are ambiguos deadlines are tight ethics are broken visual can mislead
38. Q41 37. Advertising research is usually carried out with: buyers of the product users of the product the target audience
39. Q42 should measure advertisements against:

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