Bachelor Of Mass Media (BMM) SEM VI ATKT ADVERTISING AND MARKETING RESEARCH Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All Questions are compulsory,
2. Q2 Mention the question number properly ang neatly
3. Q3 Answer the questions in the sequence given in the question paper Hyatt group a renowned name in hospitality industry plans concept of food on wheels. This food truck would serve multi- cuisine fast food at reasonable the city As a researcher suggest an appropriate research design, research process and sampling method to
4. Q1 (b). Answer the following: a questionnaire to find out reaction towards br anded go
   • ii. “Web series is a threat to television viewership” .Write 4 report analyzing the validity
5. Q2 Answer the following:
   • a. Discuss the various methods of conducting product research. 8
   • b. Write a note on probability sampling. 7
6. Q2 Answer the following:
   • c. Explain the advantages and disadvantages of Focus Group. 8
   • d. Discuss the nature and scope of marketing research in India. 7
7. Q3 Answer the following
   • a. Explain the various methods of conducting copy research. 8
   • b. Write a note on pricing 7
8. Q3 Answer the following :
   • c. Discuss:the types’and significance of secondary data in marketing research. 8
   • d. Mention-the guidelines for designing a good questionnaire. 7
9. Q4 Answer the following
   • a. Discuss.in-detail and Completion techniques. 8
   • b. Write a note on Post testing: 7
10. Q4 Answer the following
    • c. print and broadcast pretesting methods. 8 Explain the different physiological rating scales used in advertising research. 7
11. Q5 of the following. 15 marks
    • e. Rating seales,.(any 2) / Paper Subject Code: 55601 Advertising: Advertising and Marketing Research, UL
    • a. ar a
    • H. ale
    • a. act 6 Paper Subject Code: 55601 Advertising Sing and Marketing Research,

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