Bachelor Of Mass Media (BMM) SEM VI 2017 18 Nov 2017-18 ADVERTISING THE PRIN. OF DIRECT MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q2 All Questions carry equal marks
2. Q3 Use of simple calculator is allowed
3. Q4 Give suitable examples and diagrams wherever necessary
4. Q1 Prepare a Direct Marketing Plan for (ANY ONE) 15 marks
   • a) Spectacle
   • b) Resort Keeping in mind the following steps
   • (i) Product Offering
   • (iv) Methodology or Channels used
5. Q2 Calculate a Life Time Value of Mr. Rajdeep 2011 in the following given data: 15 marks
6. Q1 All figures in the table are in Rupees
7. Q2 The rate of interest on loan is 10%
8. Q2 a) What is Relationship Marketing? Why Relationship Marketing is important for a Direct Marketers. 7 marks
   • b) Explain the various decision variables in Direct Marketing. 8
9. Q3 Answer the following:
   • a) What is Direct Marketing? Highlight the various advantages and disadvantages of Direct 7
   • b) What are Catalogue? Explain the different types of Catalogue. 8
   • a) Explain the term Integrated Marketing Communication (IMC). Highlight the steps of designing 7
   • b) What is Database? Explain the importance of Database Management. OF20BDB8E2502FE06692B79F2D655609 8
   • Q. P. Code: 05146
10. Q4 Answer the following
    • a) What is List? Explain the different types of Lists. 7
    • b) Explain the term Customer Profiling. Why do marketing uses Customer Profiling? 8
    • a) Explain the future trends in Direct Marketing. 7
    • b) What is Telemarketing? Highlight the importance of Telemarketing, 8
11. Q5 Write Short Notes on: (Any three) 15 marks
    • a) Upselling and Cross Selling
    • b) Merge purge and De-Duplication
    • c) Marketing Mix OF20BDB8E2502FE06692B79F2D655609
    • Q. P. Code: 05146
12. Q31 ASAT (spectacle)
    • a) (Resort) ii) iii) iv)
    • a. (LTV) 208% HAT OF20BDB8E2502FE06692B79F2D655609
    • Q. P. Code: 05146
13. Q31 ale oly OF20BDB8E2502FE06692B79F2D655609

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