Bachelor Of Mass Media (BMM) SEM VI 2020 21 2020-21 Legal AD ENG Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 Student Seat No mark stands for * 2 points
2. Q5 commodity which is not a part of Essential Commodities Act * 2 points
3. Q6 declaration not to be made under the Standard Weight and 2 points Name of the Manufacturer Photo of the Manufacturer Address of the Manufacture Month and year in which the commodity is manufactured
4. Q7 among these are not the Hidden Needs by Vance Packard * 2 points
5. Q8 magazine of CERC has a suggestion column called as * 2 points
6. Q9 is not amember of Council for Fair Business Practices * 2 points
7. Q10 7 CERC publishes the findings in an-inhouse subscribed magazine 2 points
8. Q11 8. This is non-government initiatives * 2 points Standard Weight and Measures Act companies deliberately photoshop the visuals to appear 2 points attractive in order to make an immediate impact, it is called as
9. Q13 Example of Unethical Ad would be * 2 points Car Dealer lowering the price An ad stating One hamburger is the best thing of all An Ad promoting cigratte to small children An attorney advertising for personal injury cases
10. Q14 11. Does not belong to Emblem and Name (Prevention of Improper Use 2 points Name of United Nation Organisation Pictorial representation of RashtrapatiBhavan
11. Q15 of PrasarBharti * 2 points Promote R&D activities in Radio and Television Broadcast Unity among the Advertisers Update Consumers about the product
12. Q16 stands for * 2 points Consumer Education and Research Council Customs Efficiency and Research Society or Consumer Forum is a social organization, which was 2 points registered under co-operative societies act in 1986
13. Q18 15.A consumer has the right to select any goods or services when he 2 points buys it. This is called as Right to buy any goods Right to choose Right to safety Right to sell
14. Q19 is a bi-monthly news magazine that has been published for 2 points over 20 years having articles of general consumer awareness, for CGSI members and general public
15. Q20 Bleaching is used more often under which method * 2 points Bait and Click
16. Q21 18. Dove uses ------------------- aS ameans to make customers but their 2 points
17. Q22 19. You see an Ad offering 50% discount when you click on it and try to 2 points purchase it ,you realise that it contains shipping charges which increases the total amount making it more expensive .This is an example of Bait and Switch
18. Q23 made impact on the mind of the 2 points customer without having need to buy the product
19. Q24 Job in No Logo discusses and highlights * 2 points Each company's goal is to become the dominant force in its respective field As brands tend to outsource and manufacture from third world countries to save costs and increase profits Examples of this shift to "anti-brand" branding A history of peace activism The myth of beauty spreads the belief that, woman want to embody it, and that men must want such women Examination of how our thoughts and feelings are manipulated by business, media Reveals how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" Expose the hidden world of "motivation research."
20. Q26 is not a function of Press Council of India * 2 points to help newspapers to maintain their independence to build up a code of conduct of newspapers, news agencies and journalists in accordance with high professional standards to ensure on the part of newspapers, news agencies and journalists, the maintenance of high standards of public taste and foster a due sense of both the rights and responsibilities of citizenship to ensure there is no control over journalistic code of ethics
21. Q27 advertising becomes __ advertising when a 2 points company directly or indirectly compares its brand to one or more other
22. Q28 an advertisement of a burger seems bigger than what it actually is points when you buy it, it is; This content is neither created nor endorsed by Google

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