Bachelor Of Mass Media (BMM) SEM VI 2017 18 April 2017-18 ADVERTISING FIN. MGT FOR MARKETING ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

• Note — Attempt all questions subject to internal choice
• Figures to the right indicate marks

1. Q1 a) State the functions of Finance. 8 marks
   • b) Briefly mention the various sources of borrowed finance. 7
2. Q2 Aseller provides the following figures for the first quarter of 2017 The selling price of product A Rs.10, Product Prepare a sales budget based on the above data for the first quarter of 2018 assuming: 15 marks
   • i)Sales Quantity of A increases by 10% and sales quantity of B increases by 20 %
   • ii) Sales price of A increases by 20% and sales price of B decreases by 10% 2 a) Briefly write about the different types of lease contracts. 8
   • b) Briefly write about the sources of short term finance. 7 Qn.3. Preparea cash budget for the period April, May & June from the following, assuming that the opening balance of cash on 1* April was Rs. 3,00,000. 15
3. Q1 50% of the purchases and sales were on cash basis
4. Q2 average collection period of the company is half month and purchases are paid regularly
5. Q3 Time lag in payment of wages is one month
6. Q4 Rent of Rs. 1,000 is payable every month
   • Q.P. Code: 34933
7. Q5 Dividend receivable in May Rs. 36,000
8. Q6 Professional fees to be paid in June Rs. 1,500
9. Q7 Other expenses are paid the same month Qn.3 a) Describe the different types of Preference Shares. 8
   • b) Briefly outline the features and advantages of Term loans. 7 Qn.4.The sales and profits during two years are as follows: 15 Calculate: 1) P/V ratio 2) Fixed Cost 3) Break Even Point sales value 4) Profit when sales are Rs. 2,000 5) Sales to earn a profit of 3,000 6) Margin of Safety for both the years Qn.4 a) State the benefits of budgeting. 8
   • b) State the factors influencing working capital requirements. 7 Qn.5 a) Classify the following costs on the basis of functions: 5
   • i) Carriage outwards
   • v) Printing & stationary
   • b) Classify the following costs on the basis of their behaviour to change in volume: 5
   • i) Cost of raw material
   • v) Watchman’s salary
   • c) Calculate the working capital of a Trader under Balance Sheet method: 5
   • Q.P. Code: 34933 Qn.5 Write short notes on any three of the following: 15
10. Q1 Ploughing back of profits
11. Q2 Limitations of ratio analysis
12. Q3 Types of Debentures
13. Q4 Master Budget
14. Q5 Benefits of costing
    • Q.P. Code: 34933 Please check whether you have got the right question paper
15. Q2 Current Ratio
16. Q3 Proprietary Ratio Debtors Turnover Ratio and collection period
    • Q.P. Code: 34933
17. Q2 Up
    • Q.P. Code: 34933
18. Q2 Get

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