Bachelor of Mass Media (B.M.M.) SEM VI 2017 18 Nov 2017-18 ADVERTISING LEGAL ENVIRNMENT ADVERTISING ETHICS Question Paper - Mumbai University | munotes

Questions asked in this paper

• (4) Figures to the right indicate maximum marks

1. Q1 aThe Legal Environment in any country is relevant for its progress. Discuss with reference to:
   • (i) Emblems & Names (Prevention of Improper Use) Act 10
   • (ii) Drugs and Magic Remedies (Objectionable Advertisements) Act
   • b) One of the major criticisms against advertising is how it affects & depicts women. 5 Discuss this with respect to:
   • (i) Jean Kilbourne & her views on the same in her book “Can’t buy, My Love”
   • (11) Naomi Woolf & her views in her book “The Beauty Myth”
2. Q2 a) Ethics is necessary for any Profession sustain. Discuss this with respect to: 8 marks
   • (i) ASCI
   • (ii) Advertising to Senior Citizens
   • (ii) Advertising to Religious Minorties
3. Q2 b. What is the relevance of Cyber Laws today? Discuss this with reference to Defamation. 7 marks
4. Q2 bWhat do you understand by Contempt of Court? Explain using examples in the media context
5. Q3 a) Discuss the importance of standardization for consumers. In this context discuss: 8 marks
   • (ii) BIS
   • b) What are Unfair Trade Practices? 7
6. Q4 a) List the Non-Government initiatives to protect consumer interest Explain with reference to: 8
   • (ii) CFBP
   • b) Explain what are socio economic criticisms of advertising? Discuss any two of your choice. 7
   • Q.P. Code: 08054
7. Q5 Write short notes on any three of the following: 15 marks
   • (a) Prevention of Food Adulteration Act
   • (c) Standard Contract between Advertiser & Client
   • (e) Social responsibility of Advertising
   • Q.P. Code: 08054
8. Q2 Wet GENT AFA AT. go
9. Q2 sore Jean Kilbourne “Can’t buy, My Love” a
10. Q2 Naomi Woolf “The Beauty Myth”
11. Q2 BIS
    • Q.P. Code: 08054

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