TYBMM Sem 6 Advertising Discipline Specifie Electives Advertising in Contemporary Society Question Paper PDF 2026 - Mumbai University | munotes

Questions asked in this paper

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• N.B: — 1. Figures to the right indicate full marks

1. Q1 SPHINX LLP is planning to introduce two products a VR headset and a digital watch in the international markets. The company has reached out to an ad agency and requested their guidance as to which market is targeted 1: Choose any one product 15 marks
   • 2.Select any two countries from any of the three groups of country. The two countries cannot be from the same group What factors will you keep in mind while developing your Advertising Strategy with reference to the two countries selected by you?
2. Q2 a Liberalization and globalization affected advertising world in the last Explain the role of women in advertising? 7 c Discuss in detail the role portrayed by elderly people in media. 8 d_ Explain briefly how political factors affect the organizations in international 7 8 marks
3. Q3 a. Explain the consequences of liberalization in context of employment? 8 marks
   • b. How do controversial Advertising impact the society? 7
   • c. What is financial marketing. Describe the role of financial advertising in Indian 8
   • d. ‘Digital platforms have changed the way content is created for advertisements.’ 7 Elaborate the statement with examples
4. Q4 a. A recent survey conducted on the dietary habits of the children revealed that over 50% of them consume excessive amount of junk food, which puts them at a risk of developing lifestyle diseases, like obesity and diabetes. To address this issue a social marketing campaign is to be developed using interactive media and educational program to promote healthy eating habits among children waste is a growing environmental concern as it poses a significant threat 15 to our oceans, marine lines and planet’s ecosystem. Develop a social marketing Paper Subject Code: 55332 Advertising: Discipline Specific Electives: 1) Advertising in Contemporary Society 15 marks
5. Q5 Short Notes (Any 3 out of 5) 15 marks
   • a. Political Advertising
   • b. Industrial Advertising
   • c. Retail Advertising
   • d. Effect of advertising on children
   • e. Consumer Advertising Paper Subject Code: 55332 Advertising: Discipline Specific Electives: 1) Advertising in Contemporary Society [Time: 2% hours] [ Marks:75] Please check whether you have got the right question paper
   • N.B: 1. Figures to the right indicate full marks
   • 2. Illustrate your answers with examples
6. Q1 he I5 Paper Subject Code: 55332 Advertising: Discipline Specific Electives: 1) Advertising in Contemporary Society
7. Q4 a de 15 marks

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