TYBMM Sem 6 Advertising Media Planning and Buying Question Paper PDF 2026 - Mumbai University | munotes

Questions asked in this paper

1. Q1 CASE STUDY: - Create a Media Plan for Tata Altroz Racer Cars in the price range of Rs. 10.00 — 16.99 Lakhs The schedule will last for two months. The advertisements are in colour. The budget for the print campaign is Rs 3 crores (3,00,00,000) Size: Magazine: - Single and/or double spread Newspaper: - Half page Use the rate card given below: Readership | Rate (in Readership | Page The Times of India 8221 4640 | India Today( W) 6290 6,80,000 The Economic Times 1290 2850 | Outlook (W) 2281 3,90,000 The Hindu 3670 1840 | Express Hospitality (F) 1,50,000 (Malayalam ) The Week (W) 1219 2,75,000 15 marks
2. Q2 Attempt any one between 2A.1 and 2A.2. along with 2.B [i.e. (Attempt either 2A. 1 OR 2A. 2 for 8 marks) and 2.B. for 7 marks Find the % TA, GRP and CPRP for Media | and Media 2. (8)
3. Q2 A) 2) Answer the following: 30,000 people see an advertisement 5 times, 50,000 people see an advertisement 3 times, and 20,000 people see an advertisement 5 times. Total cost of advertising is 90,000. Universe is 1, 50,000. Find the reach %, GVT & CPT. (8)
4. Q2 B) Find the average frequency of the advertisement in the magazine using the data given Readership of Magazine A= 35,000, Magazine B= 20,000, Magazine C= 55,000 Duplication of Magazine A with Magazine C = 3000 Duplication of Magazine B with Magazine A = 2000 Duplication of Magazine C with Magazine B = 4000 No of insertion of Magazine A=3, Magazine B=6, Magazine C=5
5. Q2 C) Write a detailed note on media planning process. 15 marks
6. Q3 A) Explain the following concepts: CPRP, Reach, Split run, TRP 8 marks
7. Q3 B) What are the challenges in Media planning. 7 marks
8. Q3 C) Explain the different Media Scheduling Strategies. 8 marks
9. Q3 D) What are the factors affecting the choice of a Media Mix. 7 marks
10. Q4 A) Explain Digital Sales Funnel in brief. 8 marks
11. Q4 B) Explain Programmatic Buying and [DSP (Demand side platform) 7 marks
12. Q4 C) Explain six successful negotiation Strategies in brief. 8 marks
13. Q4 D) Write a short note on Media Brief 7 marks
14. Q5 Write Short Notes (Attempt any 3) 15)
    • a) NCCS Grid
    • b) Audit Bureau of Circulation
    • c) Transit Advertising
    • d) Media Audit
    • e) Affiliate network Readership | Rate (in Readership | Page The Times of India 8221 4640 | India Today( W) 6290 6,80,000 The Economic Times 1290 2850 | Outlook (W) 2281 3,90,000 The Hindu 3670 1840 | Express Hospitality (F) 1,50,000 (Malayalam ) The Week (W) 1219 2,75,000
15. Q2 Set
16. Q3 31) ANT:
17. Q3 SAT
18. Q4 s) Alfsar Teer
19. Q5 fear 3) 85 marks
    • 31) (NCCS Grid) (Audit Bureau of Circulation)
    • 3) (Affiliate network)

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